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Technotrends: How to Use Technology to Go Beyond Your Competition by Daniel Burrus
This international best-selling book continues to provide readers with breakthrough strategies for creating winning action plans. Do you want to learn how to use technology to create a major competitive advantage? Do you need to accelerate growth? Learn how you can apply the "new technology tools" and the "new business rules" that have transformed decision-making and management processes worldwide!
- GenresBusiness
Mass Market Paperback
17 people want to read
About the author
Daniel Burrus
32 books23 followersDaniel Burrus is considered one of the world’s leading futurists on global trends and innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.
He is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes companies such as Microsoft, GE, American Express, Google, Toshiba, Procter & Gamble, Honda, and IBM.
He is the author of six books, including The New York Times and Wall
Street Journal best-seller Flash Foresight: How To See The Invisible and Do The Impossible, as well as the international best-seller Technotrends.
He is also a featured writer on the topics of innovation, change and the future for Harvard Business Review, Wired, CNBC, and Huffington Post to name a few.
He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, Fox Business, and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, Financial Times, Fortune, and Forbes.
He has founded six businesses, three of which were national leaders in the United States in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.
His accurate predictions date back to the early 1980s where he became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technology driven change and its direct impact on the business world.
Specialties: Technology-Driven Trends, Strategic Innovation, Strategic Advising and Planning, Business Keynote Presentations
He is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes companies such as Microsoft, GE, American Express, Google, Toshiba, Procter & Gamble, Honda, and IBM.
He is the author of six books, including The New York Times and Wall
Street Journal best-seller Flash Foresight: How To See The Invisible and Do The Impossible, as well as the international best-seller Technotrends.
He is also a featured writer on the topics of innovation, change and the future for Harvard Business Review, Wired, CNBC, and Huffington Post to name a few.
He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, Fox Business, and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, Financial Times, Fortune, and Forbes.
He has founded six businesses, three of which were national leaders in the United States in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.
His accurate predictions date back to the early 1980s where he became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technology driven change and its direct impact on the business world.
Specialties: Technology-Driven Trends, Strategic Innovation, Strategic Advising and Planning, Business Keynote Presentations
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Displaying 1 - 3 of 3 reviews
September 22, 2010
Daniel Burrus is a “technology futurist,” which is a combination of someone who is very interested in technology with the ability to see where these things are going. He uses his vision of the path of technology to suggest a path for business people in any industry. The meat of this work is that as technology changes more and more rapidly, business processes must also adapt to use what is out there to the best advantage. People cannot simply ignore a new technology because they do not want to hear about it, we must continually adapt to what is available.
Burrus uses a concept that is familiar to people who have read Covey and similar personal development literature: Have a long-range goal and plan to move in that direction. On top of this, Burrus adds the concept that judicious use of technology will be the way companies and people can “go beyond” their competition.
The book also has a lot of interesting thoughts and insights. One concept is that the idea of “competition” will change to Innovators vs. Competers, where the innovators win because they are always a few steps ahead of the competers (and imitators). In a variety of examples, it becomes clear that the introduction of new technology will not, in itself, solve a problem. The customers of the technology must see the utility, and it must do something that they can't already do. Or something the customer didn't know that they might want to do. (See the rules below.)
20 Core Technologies for the Future
Burrus has come up with 20 Core Technologies that are leading the way to applied technologies of the future.
1. Genetic Engineering
2. Advanced Biochemistry
3. Digital Electronics
4. Optical Data Storage
5. Advanced Video Displays
6. Parallel Processing Computers
7. Distributed Computing
8. Artificial Intelligence
9. Lasers
10. Fiber Optics
11. Microwaves
12. Advanced Satellites
13. Photovoltaic Cells
14. Micromechanics
15. New Polymers
16. High Tech Ceramics
17. Fiber-Reinforced Composites
18. Superconductors
19. Thin-Film Deposition
20. Molecular Designing
24 New Applications (as of 1993)
From the core technologies that Burrus identified, he created a list of new technologies that make use of one or more of them. Several of these have made it into the public domain, while others are still in development. Of course, new ideas come out all the time.
1. Electronic Notepads
2. Multimedia Computers
3. Parallel Processing Computers
4. Advanced Compact Disks
5. Digital Imaging
6. Advanced Simulations
7. Advanced Expert Systems
8. Neural Networks
9. Object-Oriented Programming
10. Fuzzy Logic
11. Electronic Data Interchange
12. Computer-Integrated Manufacturing
13. Multisensory Mobile Robotics
14. Digital Interactive Television
15. Telecomputer
16. Desktop Videoconferencing
17. Advanced Flat-Panel Displays
18. Personal Communication Networks
19. Digital Cellular Telephones
20. Diamond Thin-Films
21. Antinoise Technology
22. Recombinant DNA Technology
23. Antisense Technology
24. Endoscopic Technology
Thirty New Rules
Along with the technologies are new rules that govern the way business will be conducted. The primary focus of these rules is that “change is good and inevitable.”
1. If it works, it's obsolete.
2. Past success is your worst enemy.
3. Learn to fail fast.
4. Make rapid change your best friend.
5. See the new big picture (because technology alters reality).
6. Solve tomorrow's predictable problems today.
7. Think ten years out and plan back to the present.
8. Build change into the plan or product.
9. Focus on your customer's future needs (based on the new big picture).
10. Sell the future benefit of what you do.
11. Build a better path to the customer
12. Give your customers the ability (to do what they can't do, but would have wanted to do if they only knew they could have done it).
13. Time is the currency of the '90's.
14. Leverage time with technology.
15. Enter the communication age.
16. Render your cash cow obsolete (before others do it for you).
17. Upgrade technology and upgrade people.
18. Creatively apply technology.
19. Network with all.
20. Re-become an expert.
21. Find out what the other guy is doing and do something else.
22. Change the way people think.
23. Develop collaborative interactions.
24. Don't fix the blame, fix the problem.
25. Re-invent successes of the past using the new tools.
26. Re-invent failures of the past (as the successes the were meant to be).
27. High touch means high cost.
28. Use old technology in new ways.
29. Once a card (technology, rule) is in the deck, it will be played.
30. Take your biggest problem and skip it.
Burrus uses a concept that is familiar to people who have read Covey and similar personal development literature: Have a long-range goal and plan to move in that direction. On top of this, Burrus adds the concept that judicious use of technology will be the way companies and people can “go beyond” their competition.
The book also has a lot of interesting thoughts and insights. One concept is that the idea of “competition” will change to Innovators vs. Competers, where the innovators win because they are always a few steps ahead of the competers (and imitators). In a variety of examples, it becomes clear that the introduction of new technology will not, in itself, solve a problem. The customers of the technology must see the utility, and it must do something that they can't already do. Or something the customer didn't know that they might want to do. (See the rules below.)
20 Core Technologies for the Future
Burrus has come up with 20 Core Technologies that are leading the way to applied technologies of the future.
1. Genetic Engineering
2. Advanced Biochemistry
3. Digital Electronics
4. Optical Data Storage
5. Advanced Video Displays
6. Parallel Processing Computers
7. Distributed Computing
8. Artificial Intelligence
9. Lasers
10. Fiber Optics
11. Microwaves
12. Advanced Satellites
13. Photovoltaic Cells
14. Micromechanics
15. New Polymers
16. High Tech Ceramics
17. Fiber-Reinforced Composites
18. Superconductors
19. Thin-Film Deposition
20. Molecular Designing
24 New Applications (as of 1993)
From the core technologies that Burrus identified, he created a list of new technologies that make use of one or more of them. Several of these have made it into the public domain, while others are still in development. Of course, new ideas come out all the time.
1. Electronic Notepads
2. Multimedia Computers
3. Parallel Processing Computers
4. Advanced Compact Disks
5. Digital Imaging
6. Advanced Simulations
7. Advanced Expert Systems
8. Neural Networks
9. Object-Oriented Programming
10. Fuzzy Logic
11. Electronic Data Interchange
12. Computer-Integrated Manufacturing
13. Multisensory Mobile Robotics
14. Digital Interactive Television
15. Telecomputer
16. Desktop Videoconferencing
17. Advanced Flat-Panel Displays
18. Personal Communication Networks
19. Digital Cellular Telephones
20. Diamond Thin-Films
21. Antinoise Technology
22. Recombinant DNA Technology
23. Antisense Technology
24. Endoscopic Technology
Thirty New Rules
Along with the technologies are new rules that govern the way business will be conducted. The primary focus of these rules is that “change is good and inevitable.”
1. If it works, it's obsolete.
2. Past success is your worst enemy.
3. Learn to fail fast.
4. Make rapid change your best friend.
5. See the new big picture (because technology alters reality).
6. Solve tomorrow's predictable problems today.
7. Think ten years out and plan back to the present.
8. Build change into the plan or product.
9. Focus on your customer's future needs (based on the new big picture).
10. Sell the future benefit of what you do.
11. Build a better path to the customer
12. Give your customers the ability (to do what they can't do, but would have wanted to do if they only knew they could have done it).
13. Time is the currency of the '90's.
14. Leverage time with technology.
15. Enter the communication age.
16. Render your cash cow obsolete (before others do it for you).
17. Upgrade technology and upgrade people.
18. Creatively apply technology.
19. Network with all.
20. Re-become an expert.
21. Find out what the other guy is doing and do something else.
22. Change the way people think.
23. Develop collaborative interactions.
24. Don't fix the blame, fix the problem.
25. Re-invent successes of the past using the new tools.
26. Re-invent failures of the past (as the successes the were meant to be).
27. High touch means high cost.
28. Use old technology in new ways.
29. Once a card (technology, rule) is in the deck, it will be played.
30. Take your biggest problem and skip it.
December 28, 2009
Insightful view into the future (back in 1993).
January 31, 2015
Very good
Displaying 1 - 3 of 3 reviews