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The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
"A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.
Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He’ll
• How to minimize barriers between the shopper and a sale.
• How marketers can connect and, more important, reconnect with loyal shoppers.
• The technology available now—and what’s coming soon—and how to pick a solution that will deliver results.
But like Blink or Freakonomics, this isn’t just a book for businesses. It’s also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that’s modifying people’s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing—and what we can do to better harness this opportunity—will find this book to be essential reading.
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.
Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He’ll
• How to minimize barriers between the shopper and a sale.
• How marketers can connect and, more important, reconnect with loyal shoppers.
• The technology available now—and what’s coming soon—and how to pick a solution that will deliver results.
But like Blink or Freakonomics, this isn’t just a book for businesses. It’s also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that’s modifying people’s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing—and what we can do to better harness this opportunity—will find this book to be essential reading.
- GenresBusiness
240 pages, Hardcover
First published October 1, 2011
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53 people want to read
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Displaying 1 - 3 of 3 reviews
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May 31, 2012This is a great read for anyone, but more specifically it's a great read who plays in the digital space. How do you build trust with consumers? How do you foster meaningful and ongoing engagement that, ultimately, lead to conversions? This book will tell you how!
January 3, 2012
Not often will I purchase tech books (especially in mobile) because the shelf life is so short lived, but good insights as society steers more heavily into m-commerce
November 22, 2015
Insightful read on how mobile affects consumerism and economics
Displaying 1 - 3 of 3 reviews