Profitable Partnerships is a “must read” for potential franchisees, existing franchisees and franchisor executives. It is written by psychologist, Greg Nathan , regarded as a foremost international expert on the people issues in franchising. The book is literally brimming full of practical ideas, checklists and inspirational stories to help you secure a bright future in the dynamic franchising industry. Many leading franchise companies insist their franchisor executives and franchisees read this book as part of their induction to franchising.
Greg's background and experience is very unique and profound, and he leveraged all of that intelligence to educate in a single, easy-to-read book.
I serve as a Franchise Consultant in an operations capacity for a large residential and commercial service Franchise.
Greg's tutelage and relatable accounts and real-world examples have proven invaluable to me after I transitioned to my second career after my time as a builder/general contractor fourteen years ago.
I highly-recommend that every single Franchisor and Franchisee read Profitable Partnerships!
Building relationships and mutual trust & respect are paramount in Franchising.