What do you think?
Rate this book
The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR
What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard .
A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal , Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business.
From Junior Johnson’s contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider’s look at what these changes have meant for NASCAR and its devoted fans.
A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal , Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business.
From Junior Johnson’s contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider’s look at what these changes have meant for NASCAR and its devoted fans.
320 pages, Hardcover
First published January 1, 2007
3 people are currently reading
21 people want to read
About the author
Mark Yost
17 books5 followersMark Yost has been a professional writer for more than 20 years. He worked for The Wall Street Journal full-time for 10 years. He was an editorial page writer in both New York and Brussels, and also wrote for the Journal's Leisure and Arts pages, in the U.S., as well as Europe and Asia.
For the past 10 years, he has been a full-time freelance writer. He still contributes regularly to the Journal's L&A page, primarily writing about the business of sports. He also writes reviews of historical museum exhibits, and book reviews. Yost also writes for the Journal's Sports pages.
His work has also appeared in Sports Illustrated, the New York Times, and Street & Smith's Sports Business Journal. Yost has also written copy for the J. Peterman catalog.
In Spring 2012, Mark Yost completed his first novel, "Soft Target," featuring firefighter Nick Mattera as the hero/protagonist. The book is the first in a four-book series revolving around the North Chicago firefighter and former Marine EOD TEch who runs into al Qaeda agents hellbent on killing Americans, Mexican drug lords determined to protect their turf after a newly elected Libertarian president decides to legalize drugs, and a disgruntled airline passenger who decides to take his anger out on the FAA and the members of the House Transportation Committee.
In addition to being a writer, Mark Yost is a firefighter/paramedic in both Highwood and Lake Bluff, on Chicago's North Shore. He's also a CPR instructor and certified in Advanced Cardiac Life Support, Pediatric Advanced Life Support, International Trauma Life Support, and as a Fire Apparatus Engineer and Hazardous Materials Operations.
Mark Yost is originally from New York, served six years in the U.S. Navy, and lives on the North Shore with his son, George.
For the past 10 years, he has been a full-time freelance writer. He still contributes regularly to the Journal's L&A page, primarily writing about the business of sports. He also writes reviews of historical museum exhibits, and book reviews. Yost also writes for the Journal's Sports pages.
His work has also appeared in Sports Illustrated, the New York Times, and Street & Smith's Sports Business Journal. Yost has also written copy for the J. Peterman catalog.
In Spring 2012, Mark Yost completed his first novel, "Soft Target," featuring firefighter Nick Mattera as the hero/protagonist. The book is the first in a four-book series revolving around the North Chicago firefighter and former Marine EOD TEch who runs into al Qaeda agents hellbent on killing Americans, Mexican drug lords determined to protect their turf after a newly elected Libertarian president decides to legalize drugs, and a disgruntled airline passenger who decides to take his anger out on the FAA and the members of the House Transportation Committee.
In addition to being a writer, Mark Yost is a firefighter/paramedic in both Highwood and Lake Bluff, on Chicago's North Shore. He's also a CPR instructor and certified in Advanced Cardiac Life Support, Pediatric Advanced Life Support, International Trauma Life Support, and as a Fire Apparatus Engineer and Hazardous Materials Operations.
Mark Yost is originally from New York, served six years in the U.S. Navy, and lives on the North Shore with his son, George.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
March 3, 2020
Review of The 200-MPH Billboard by Mark Yost
The 200-MPH Billboard by Mark Yost is a life summary of the life of NASCAR from where and how it started to how it has changed through the years. I would recommend this book to a reader that is interested in history and NASCAR because this book is the one to read.
The 200-MPH Billboard by Mark Yost is a life summary of the life of NASCAR from where and how it started to how it has changed through the years. I would recommend this book to a reader that is interested in history and NASCAR because this book is the one to read.
October 18, 2023
Very informative, I wish there was an updated version of this book.
November 14, 2014
A fairly simple overview of the business behind NASCAR. Plenty to satisfy diehards or casuals alike as to how the series went from good ol boys to a multi billion dollar empire.
Displaying 1 - 3 of 3 reviews