Strategic Management: Strategists at Work

by Robert Macintosh, Donald Maclean, Craig Robinson

Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.

The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.

Visit the authors' website at strategystory.co.uk

262 pages, Hardcover

First published December 29, 2014

Reviews

[Yan · Rating 5 out of 5]

Insightful book and easy to understand. It was a primary textbook used for my studies.
Introduces how to craft a strategic statement, includes Do’s and Don’ts, case studies and templates.
Suitable if you are a business student.

[N.C. Paisley · Rating 5 out of 5]

Great insights, easy to read. Very applicable. Love the Do's and Dont's.