Bruce has been a recognized leader in the search marketing arena since 1996 when, after a long career as a technical executive with leading Silicon Valley companies, he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of Ethics and the full-featured SEOToolSet. He is a popular speaker at major industry conferences including Search Engine Strategies (SES) and Search Marketing Expo (SMX).
Bruce co-authored the all-in-one desk reference guide for SEO, Search Engine Optimization All-in-One for Dummies. Widely recognized as a search marketing expert, he has been quoted in such publications as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, as well as in several books. Bruce is also featured in many video interviews conducted by industry notables too numerable to mention.