Thinking Creatively by Landa,Robin. [2002,2nd Edition.] Paperback

by Landa

Thinking Creatively by Landa,Robin. [2002,2nd Edition.] Paperback

Genres: Design

Paperback

First published October 1, 1998

Reviews

[Cara · Rating 2 out of 5]

Good design is not just making things look pretty. It's problem-solving, creativity, and representing the concepts visually.

Process

1. Determine project objectives and strategy
- talk to client
- list objectives
- devise strategy--a plan to execute your design objectives.
- Go for clarity, thoroughness, thoughtfulness, intelligence, insight into the audience.

2. Clarify the objectives and strategy
- what is the function of the design?
- purpose?
- role in greater marketing plan?
- audience?
- where will it be seen and for how long?
- what spirit should be conveyed?
- selling points and ranking of company? (if commodity, what one characteristic can you focus on to distinguish?)

3. Determine design criteria
- based on budget of money and time

4. Research

5. Create a concept

6. Develop the concept
- redefine problem
- brainstorm/ list anything and everything related to subject
- expand ideas
- play
- ruminate
- take notes
- try different directions
- follow intuition

7. Design
- thumbnail sketches
- comps (comprehensives--pretty mock-ups, almost finished)
- rework from feedback on comps
- production

I think the advice in this book is very good. However, a lot of the examples seem gratuitously "designy" to me--excessive pretties that don't seem to serve any purpose in communication, other than to make the viewer go "wow, look at that huge purple letter! That's awesome!"

[Shahir S]

i havnt got to read the book yet.. so