Chocolate Busters: The Easy Way to Kick It!

by Jason Vale

Break free from your chocolate addiction with Jason Vale's irreverent, zany and original new book. Jason, aka The JuiceMaster, reveals the dangers of chocolate's ingredients (sugar, dairy and additives), the marketing industry's ploys to keep us all hooked and our emotional attachment to the sweet stuff- and shows you how to kick the habit. Jason Vale offers his own take on the SugarBusters and anti-dairy phenomenon, taking a pop at the food and marketing industries and showing you how to free yourself from the mental food trap by reframing your thoughts. Sugar is the cocaine of the food world, responsible for obesity, diabetes and a host of other problems. Dairy is equally bad for us and is an acid-forming food. Many people's stomachs aren't suited to break the lactose down properly and so it affects our ability to digest the nutrients from other food. This book also examines the ways in which the advertising agencies seduce us and keep us hooked, as well as examining the emotional attachments we have to chocolate, created from early 'the chocolate nanny' as Jason puts it. Jason's lively debate, full of amazing information that makes your hair stand on end, is enough to put anyone off chocolate. He looks at how we've been hooked - and the 'con' that is confectionery.

Paperback

First published April 8, 2011

About the author

Jason Vale, the Juice Master, is a highly respected health, lifestyle and addiction coach. He has been described as 'the UK's Antony Robbins' and 'the Jamie Oliver of the health and juicing world', and famously helped Jordon lose two stone in three months on his Superjuice Diet.

A former trainer for Alan Carr in Birmingham, Jason went on to launch his own clinics and countrywide workshops. His seminars on losing weight and quitting drinking and smoking are consistently sold out.

Jason is the author of numerous bestselling books which together have sold over half a million copies in the UK alone. His books include 'The 7lbs in 7 Days Superjuice Diet', 'Slim for Life', 'Turbo Charge Your Life in 14 Days' and 'Juice Yourself Slim'.

Reviews

[Maria · Rating 1 out of 5]

I had already quit chocolate when I started reading this book. Its arguments only enhanced my decision. However, I found the book badly written and tiring to read. Arguments are all over the place and there is no logical structure to it. Quite a shame given the importance of the arguments and the significance of seeing chocolate for what it really is.

[Christine Duala · Rating 3 out of 5]

Good book

Though every word should have me running from chocolates sadly it doesn't no will power at all but for other readers it might just do the trick

[Winnie Yeung · Rating 4 out of 5]

Chocolate has addictive chemicals and with heavily marketing influence to trigger our wants to desire more.