E-Profits

by Peter S. Cohan

6 audiocassettes, guidebook, bonus cassette the Most Commonly Asked Questions About the Future of E-Commerce The 12 Steps to Creating a State-of-the-Art E-Commerce Strategy for Any Size Business. In E-Profits, Peter gives you rules and guidelines. He breaks down the complexity of the Internet market by answering two basic Who makes money in e-commerce? And how do they do it? If you are an investor, Peter will introduce you to a unique framework to evaluate potential Internet investments. You’ll be introduced to rules of Web investing and tips for venture capitalists. If you are currently running an Internet business, Peter will introduce you to the Pyramid of Web Business Models to help you evaluate where your business is at, where it’s headed and what your strategic options are for success. These strategies will also help non-Internet business managers assess the costs and benefits of engaging in e-commerce.

Audio Cassette

Published January 1, 2004