Jorge Muñoz4 reviewsFollowFollowMay 3, 2025Great book with great inputs to drive a non-conventional research!!! I would have loved having more applied examples of some of the topics discussed. But overall great book that goes from A to Z on how to develop a creative field research.
Passakorn Chorphaka9 reviews1 followerFollowFollowDecember 3, 2012Look good but the content is just plain innovation-management