I had a harder time finishing this book than any I've read in a while. I think it might've been that I was trying to read it right after school finished, when it's always hard for me to concentrate. But I think, too, there was a disconnect for me, between the big picture, that huge projects like the Olympics tend to lead to bad things, and the specifics, which were way too local for me to follow. Without understanding the nuance, it felt for a while that Sinclair was just repeating something that wasn't too profound the first time time.
But I persevered, and quite liked it by the end. Sinclair has a punchy prose style-- lots of lists, fragments, but also really prolix run-on sentences. It's rarely elegant, but it had an equal mix of energy and deeply cerebral stuff going on. He's also got a vocabulary that outstrips nearly anyone I can think of having read in a while. It's hard to think of that being an attraction in itself, but I really enjoyed it and it added something to the experience of reading this.
There are some funny, sometimes horrible things reported here; I liked the idea of qualifying things as GP or Grand Projects, and the concept of "direction of travel," wherein as long as you're heading someplace interesting (from your perspective), whatever it takes to get there is beneath your notice (obviously, Sinclair means to challenge that concept, but it's a good one to recognize as being out there). As a concept, the titular ghost milk was oddly unclear to me-- at one point, he describes it as real milk from an imaginary thing, like I guess real civic improvements from a Utopian Olympic dream, only that's not what he means at all, so I kept getting confused. It's a resonant image, even if I have no idea what it means.
An interesting book, at any rate, a weird bit of reportage and political philosophy. I kept forgetting, when reading it, that the Olympics did happen in London and were considered a success, at least by most measures. In Sinclair's book, that possibility seems so far from likely.