The A-Z of Visual Ideas: How to Solve Any Creative Brief

by John Ingledew

A source book of visual ideas and strategies for visual communication How to Solve any Creative Brief: An A Z of Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.

Genres: Design, Nonfiction, Art

224 pages, Paperback

First published October 10, 2011

Reviews

[Amy · Rating 5 out of 5]

First of all, An A-Z of Visual Ideas: How to Solve Any Creative Brief is a hugely underrated book.

If you’ve been stumped for ideas on how to push the envelope in your work or to add context by twisting thing ups a notch, then you must, absolutely, get this book.

What this book does is to link, connect and inspire new ways of thinking and creative solving. From A to Z and start to finish, the book not only outlines how to breathe new life into your ideas, but show you many examples of how others have done them.

From focusing on hidden messages to adding maths into the equation, there’s so many ways of seeing. I’m using some of the techniques for problem solving and coming up with new ideas already, but I’m so pleased to see that there are so many left to explore.

The book isn’t just meant for just graphic designers or advertising agencies. It’s for copywriters, artists, illustrators, and every profession in between who dabbles in visuals in their everyday work. I’d consider it a modern textbook that belongs in every syllabus as recommended reading material if you’re studying. It makes you think. It makes you squint. Above all it makes you want to create and put the ideas you see here in the book to use immediately.

And that to me, is a hallmark of an excellent book.

[Ihor · Rating 5 out of 5]

Чудова книга. Надихає на креатив. Матеріал подано дуже жваво й весело.

[Jennifer · Rating 4 out of 5]

Great book full of a lot of interesting ideas to help you come up with design solutions. Sometimes all it takes to find that great idea is one word to set your brain going. I think this is going to come in very handy if I am stuck and can't think of a solution to a design brief.

[Olya Chizh · Rating 5 out of 5]

that’s a super inspiring and helpful reference book of ways for generating ideas

[Pat Doyle · Rating 5 out of 5]

Great idea kick starter. Many examples, photos and illustrations. Perfect for dislodging your creative log jam.

[Svetlana Kva · Rating 5 out of 5]

Brilliant and thought out - true treasure.

[Parka · Rating 4 out of 5]

(More pictures on my blog)

This is a nice book collecting from A-Z, or 26, visual techniques you can use for design. It's a creativity book essentially that aims to give you inspiration and ideas.

The examples focuses mostly on print ads and several outdoor displays. They are plentiful and engaging.

Easily recommended to designers.

If you're into advertising, the other book to check out is Creative Advertising.