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[Introducing Science Communication: A Practical Guide] (By: Professor Mark L. Brake) [published: December, 2009]

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From climate change to stem cell research, this book shows how to communicate complex scientific issues to the masses. Each chapter explains key methods and issues, providing the reader with practical and theoretical understanding of science communication. This is an essential text for students learning how to communicate science in today’s media.

Hardcover

First published December 8, 2009

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Mark Brake

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Profile Image for Courtney Williams.
160 reviews38 followers
October 1, 2014
The book: Introducing Science Communication

The editors: Mark Brake, author, and Emma Weitkamp, senior lecturer in science communication.

The subject: An introductory textbook for students of science communication.

Why I chose it: I am interested in science communication as a career, but not sure I want to do a Masters in it. (I certainly don't want to do one at my old university!)

The rating: Four out of five stars

What I thought of it: This book was published back in 2010, or at least my edition of it was. This means it is rather out of date, particularly when it comes to talking about the internet and the opportunities it might offer. This field just moves so quickly, it must be tricky to consider using textbooks at all.

I don't really have a great deal to say about this book; it was just a pretty solid textbook, despite being a bit behind the times. One feature I really liked was the exercises, designed to get you practising whatever area of sci-comm most interests you. I like that lots of different kinds of communication were given equal weight. Sometimes the language was a bit academic, but that is to be expected. This book offers a really good overview, not going into too much detail about anything, but giving enough so that you feel you understand it better. It's also perfectly pitched to students and those first starting out in the wonderful world of sci-comm with a good mix between theory and practical advice.

I would recommend this to anyone new to science communication, but don't make it the only thing you read. There are a ton of online resources, as well as other books, that give more in-depth information, but this is a good springboard with exercises to help you practise. The fact there's such a variety of subjects covered means you'll probably find at least one chapter useful.

(I also rather like the cover art and colour scheme, just so you know.)

Just one more thing: This might be a bit uncouth of me, but while looking up the editors I found this and this. Dearie me.
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