Selling Online 2.0 1st (first) edition Text Only

by Michael Miller

REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-price selling is the future. It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You’ll need to make some new plans, learn some new skills, and change some of the things you do--but you’ll find that there’s more money to be made on your own than relying on traditional eBay online auction sales.

Paperback

First published January 1, 2009

Reviews

[Tami · Rating 5 out of 5]

It used to be that eBay was made for small businesses, Mom and Pop shops, and hobbyists. The process was simple. Put your product up for auction for a few days or a week. Someone would bid, they’d pay through Pay Pal, and you’d ship the item. Of course, there was a small fee associated with the service.

Unfortunately, times have changed. Bidding on items to get a few deals was great but when you really went looking for specific items waiting for a week to maybe get a product was inconvenient. Not surprisingly, eBay is moving more towards the “Buy it Now” type of entries by increasing the fees on auctions.

Simply put, depending upon the type of products you have to sell, eBay may no longer be your best bet. Selling Online 2.0 shows the readers the pros and cons of doing business on eBay, Amazon, Craigslist, and your own website. For each option, the author takes the entrepreneur through the process of moving to a new venue and making the best use of the various features available in each case.

[Jordan Price · Rating 5 out of 5]

This book is geared toward someone selling physical goods, beginning with eBay, then moving on to Amazon, Craigslist, and finally talking about setting up your own site and selling direct to consumers. It did a fabulous job of conveying very basic information in a thorough manner without dumbing the information down (such as a book that will define a super-common word like "blog." Duh.) It assumes I've at least turned on a computer! And yet it does go into sufficient detail for a newbie.

I sell intangible goods so much of the book wasn't relevant to my situation, however I'd still recommend it highly to anyone thinking about selling online--if only for the great explanation of what "conversion" is!