Radway wrings an impressive amount of ideas out of a modest ethnographic study. Despite this book's age, most of the ideas in this book continue to be illuminating and relevant.
Annotations
Indeed, it was the women readers’ construction of the act of romance reading as a “declaration of independence” that surprised me into the realization that the meaning of their media use was multiply determined and internally contradictory and that to get at its complexity, it would be helpful to distinguish analytically between the significance of the event of reading and the meaning of the text constructed as its consequence.
(pg. 7)
This genre framework would focus attention on interdiscursive formations, that is, on questions about the kinds of cultural competencies that are learned as a consequence of certain social formations and how those are activated and perpetuated within and through multiple related genres or discourses. Thus, just as one might want to ask what sorts of social grammars prepare adolescent boys to understand and take interest in slasher films… so one might also want to ask what competencies prepare certain women to recognize romances as relevant to their experience and as potential routes to pleasure. (pg. 10)
“Escape”: leaving conditions behind and its intentional projection of a utopian future
Romance reading as a form of individual resistance to a situation predicated on the assumption that it is women alone who are responsible for the care and emotional nurturance of others.
The hero’s ministrations were nearly always linked metaphorically with maternal concern and nurturance.
(pg. 12-13)
Success, in effect, became a function of accurate prediction. That prediction was ultimately dependent on the capacity to control the interaction between an identifiable audience and a product designed especially for it. (pg. 29)
As one reader explained, “Sometimes even a bad book is better than nothing.” The act of purchase, then, does not always signify approval of the product selected; with a mass-production system it can just as easily testify to the existence of an ongoing, still only partially met, need.
(pg. 50)
At first glance, Dot’s incipient feminism seems deeply at odds with her interest in a literary form whose ultimate message, one astute observer has noted, is that “pleasure for women is men.” … [but] many of the writers and readers of romances interpret these stories as chronicles of female triumph. (pg. 54)
To qualify as a romance, the story must chronicle not merely the events of a courtship but what it feels like to be the object of one. (pg. 64)
Clifford Geertz maintains that all art forms, like the Balinese cockfight, render “ordinary everyday experience comprehensible by presenting it in terms of acts and objects which have had their practical consequences removed and been reduced… to a level of sheer appearance, where the meaning can be more powerfully articulated and more exactly perceived. (pg. 72)
The sad ending logically ranks high on their list of objections because its presence would negate the romance’s difference and distance from day-to-day existence, dominated as it so often is by small failures, minor catastrophes, and ongoing disappointments. In addition, without its happy ending, the romance could not hold out the utopian promise that male-female relations can be managed successfully. (pg. 73)
… an “intelligent” man would be more likely to appreciate and encourage the extraordinary bilities of the ideal heroine…” (pg. 82)
The focus never shifts for these readers away from the woman at the center of the romance. Moreover, men are rarely valued for their intrinsic characteristics but become remarkable by virtue of the special position they occupy vis-a-vis the heroine. The romantic fantasy is therefore not a fantasy about discovering a uniquely interesting life partner, but a ritual wish to be cared for, loved, and validated in a particular way.
… What the Smithton women are looking for in their search for the perfect romantic fantasy is a man who is capable of the same attentive observation and intuitive “understanding” that they believe women regularly accord to men. (pg. 83)
These women are telling themselves a story whose central vision is one of total surrender where all danger has been expunged, thus permitting the heroine to relinquish self-control. Passivity is at the heart of the romantic experience in the sense that the final goal of each narrative is the creation of that perfect union where the ideal male, who is masculine and strong yet nurturant too, finally recognizes the intrinsic worth of the heroine. Thereafter, she is required to do nothing more than exist as the center of this paragon’s attention. Romantic escape is, therefore, a temporary but literal denial of the demands women recognize as an integral part of their roles as nurturing wives and mothers. It is also a figurative journey to a utopian state of total receptiveness where the reader, as a result of their identification with the heroine, feels herself the object of someone else’s attention and solicitude. (pg. 97)
In discussing the therapeutic function of true fairy stories and folk tales, Bruno Bettelheim has argued that they perform the fundamental service for children of creating and maintaining hope… Not only do they indicate specific psychological solutions to problems… but they also hold out the promise of future solution for the child who cannot see the way to negotiate the necessary journey at the present moment. (pg. 100)
Because the implicit content of the cultural message linking female identity with sexual attractiveness stipulates that a woman's value is produced only when she is recognized by a man, women who accept this image of themselves must seek validation as sexually desirable partners. (pg. 106)
When the reader can demonstrate to her husband or to an interviewer that an exchange has taken place, that she has acquired something in the process of reading, then her activity is defined retroactively as goal-directed work, as labor with a purpose, which is itself desirable in cultural terms. (pg. 107)
In summary, romance can be termed compensatory fiction because the act of reading them fulfills certain basic psychological needs for women that have been induced by the culture and its social structures but that often remain unmet in day-to-day existence as the result of concomitant restrictions on female activity.
vicarious emotional nurturance
Attention of powerful and important person provides her with the sensations evoked by emotional nurturance and physical satisfaction
Reinforces sense of self / value because hero sees the heroine as worthy of concern
(pg. 112-113)
It’s concealed message, however, is the more significant one, for it legitimates through assertion the notion that commodity consumption is an adequate and effective way to negate the “pain” produced by disappointments, imperfections, and small failures that are an inevitable part of human life… Happiness is not an emotional condition one creates for oneself through action; in advertising, it is a thing that one can buy. (pg. 117)
… [T]he good feeling this woman derives from reading romantic fiction are not experienced in the course of her habitual existence in the world of actual social relations, but in the separate, free realm of the imaginary. The happiness she permits herself is not only secondhand experience, but temporary as well. By resting satisfied with this form of vicarious pleasure, the romance reader may do nothing to transform her actual situation which itself gave rise to the need to seek out such pleasure in the first place. (pg. 117-118)
… preoccupation with the gradual removal of emotional barriers between two people who recognize their connection early in the story.... (pg.123)
Because their family histories have created in them what Nancy Chodorow has identified as a “complex, relational self,” romance readers need to avoid such feelings of emptiness by integrating important intimates into their psychic structures who will reciprocate their interest. This profound need, which Chodorow maintains is rarely filled adequately by men because they have developed asymmetrically into individuals who do not define themselves in relation, is confirmed obligingly and addressed vicariously, then, by this story that relates another woman’s successful journey from isolation and its threat of annihilation to connection and the promise of a mature, fulfilled female identity. (pg. 138)
… the wish to regain the love of the mother and all that it implies- erotic pleasure, symbiotic completion, and identity confirmation. (pg. 146)
The reader is not shown how to find a nurturant man nor how to hold a distant one responsible for altering his lack of emotional availability, Neither is she encouraged to believe that male indifference and independence really can be altered. What she is encouraged to do is to latch on to whatever expressions of thoughtfulness he might display, no matter how few, and to consider them, rather than his more obvious and frequent disinterest, as evidence of his true character. (pg. 148)
Despite such internal variation within the genre, however, all popular romantic fiction originates in the failure of patriarchal culture to satisfy its female members. Consequently, the romance functions always as a utopian wish-fulfillment fantasy through which women try to imagine themselves as they often are not in day-to-day existence, that is, as happy and content. … This longing, born of relational poverty, is implicit in all romantic fiction... (pg. 151)
… one assumes, as so many students of the genre have, that the romance originates in female masochism, in the desire to obliterate the self, or in the wish to be taken brutally by a man. Investigation of romances highly valued by their readers reveals, however, that the fairy-tale union of the hero and heroine is in reality the symbolic fulfillment of a woman’s desire to realize her most basic female self in relation with another. What she desires in this imaginary relationship is both the autonomy and sense of difference guaranteed by connection with someone experience as “other” and the erasure of boundaries and loss of singular consciousness achiever through union with an individual indistinguishable from the self. (pg. 155)
All romances grapple with at least one fear prompted by current sexual arrangements. The fear of the consequences of masculinity is usually dealt with by evoking male power and aggression and then by demonstrating that if not illusions they are at least benign… fear of an awakened female exuality and of its impact on men is usually dealt with in the ideal romance by confining the expression of female desire within the limits of a permanent, loving relationship. (pg. 169)
She must also turn back to her daily round of duties, emotionally reconstituted and replenished, feeling confident of her worth and convinced of her ability and power to deal with the problems she knows she must confront. When a writer can supply a story that will permit the reader several hours of vicarious experience living as a woman who flourishes because she receives the attention, devotion, and approval of an extraordinary man, that writer will have written an ideal romance in the judgment of Dorothy Evans and the Smithton readers. (pg. 184)
“The technique of the aimless glance.” - Umberto Eco
There is little need for that reader to attend to the nuances of any particular novel in order to understand the nature of the story. Her energy is reserved, therefore, for the more desirable activity of affective reaction rather than prematurely spend on the merely intermediary task of interpretation. (pg. 196)
The peculiar, but nonetheless crucial, fact that these novels are consumed repetitively by the same readers guarantees that the first recurrence of a familiar phrase, stock description, or stereotypical event in a novel still partially unread will inform the reader that the fate of these “new” lovers is as immutable and irreversible a the already completed and fixed destiny of any mythical deity… the ritualistic repetition of a single, immutable cultural myth. (pg. 198)
The romance’s peculiar narrative strategy seems to encourage the reader in her desire to have it both ways. She can read the story as a realistic novel about what might plausibly occur in an individual woman’s life without having to face the usual threat of the unknown… Reading in that case, would be, as the women have said, a ritual of hope. Repetitive engagement in it would enable a reader to tell herself again and again that a love like the heroine’s might indeed occur in a world such as hers. She thus teaches herself to believe that men are able to satisfy women’s needs fully. It should also be pointed out, however, that in participating in this “mixed” discourse with its contradictory suggestions about the contingency of human life on the one hand and its predetermined nature on the other, the Smithton women unconsciously perpetuate a familiar, ideological argument about female identity and freedom… Although they possess novel personalities and participate in some unprecedented events, women in romances, like mythical deities, are fated to live out a predetermined existence. That existence is circumscribed by a narrative structure that demonstrates that despite idiosyncratic histories, all women inevitably end up associating their female identity with the social roles of lover, wife, and mother. Even more successfully than the patriarchal society within which it was born, the romance denies women the possibility of refusing that purely relational destiny and thus rejects their right to a single, self-contained existence… this literary form reaffirms its founding culture’s belief that women are valuable not for their unique personal qualities but for their biological sameness and their ability to perform that essential role of maintaining and reconstituting others. (pg. 207)
[I]t cannot be overlooked that the fictional world created as its consequence also reinforces traditional female limitations because it validates the dominance of domestic concerns and personal interaction in women’s lives. The reader thus engages in an activity that shores up her own sense of her abilities, but she also creates a simulacrum of her limited social world within a more glamorous fiction. She therefore inadvertently justifies as natural the very conditions and their emotional consequences to which her reading activity is a response.