Managing Enterprise Content: A Unified Content Strategy

by Ann Rockley, Charles Cooper

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy―a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps
With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Genres: Nonfiction, Business, Design, Reference, Programming, Technical, Communication

384 pages, Paperback

First published October 17, 2002

Reviews

[Kevin Dolley · Rating 3 out of 5]

I have been fortunate to attend a couple webinars of the author, Ann Rockley and have found her knowledge and expertise of content management top notch. This book is a great primer for an author or authoring team who is undergoing (or better yet preparing for) the leap into a truly extensible content management system and philosophy.

That said, I was hoping to find more in the way of working examples. If you have already dove into this kind of authoring, this book provides a great road map of many of the issues you have already faced, hurdled, and duly noted. I found myself nodding my head, identifying, and agreeing with much of what I read. I just wish it had more about the best methods for “doing” rather than the “planning and preparedness.” At some point you need to produce content based on that planning.

[Daniel]

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, proc

[Alex Sprenger · Rating 4 out of 5]

If you struggle managing an extensive amount of content in your enterprise, this book is for you. The authors designed the book to give readers the big picture of what it requires to manage enterprise content.

“Managing Enterprise Content” is a good starting point for every professional who plans to design a unified content strategy. The authors cover topics such as intelligent content, workflows, change management, and technical requirements.

What I like most about the book is its easy language. Although some topics are somewhat technical, it is not “tech” and each chapter has a few examples.

One weak point: I found the book description was misleading. The cover text suggests that the book is all about implementing, designing, or developing. But I do not consider the book to be a how-to guide. Instead, it is a reference book for understanding the whole idea of enterprise content management and the principles for implementing a holistic strategy.

Rockley & Cooper share their expert knowledge to a “first user” audience. If you prepare yourself with some content strategy basics, then this book is an enhanced read. I enjoyed it.

[Alyssa · Rating 5 out of 5]

Essential read for anyone looking to implement an enterprise-wide content strategy. Rockley and Cooper get into the nitty-gritty details of setting up the processes and technology for an initiative like this in a way that most other content strategy books don't. Also exciting to see how content beyond technical content is included, especially in the discussion around CCMSes and how they can benefit and support your strategy.

[Ivonne · Rating 3 out of 5]

Un libro para escritura técnica. La estructura es algo confusa, pero provee buenos recursos para aprender a hacer single-sourcing y hacer modelos de contenidos. Es bastante técnico, así que los neófitos deberán tener algún libro de referencia al lado.

[M · Rating 3 out of 5]

Just OK/like 2.5 stars. It's possible that it was better in 2009. 😉

[Gayle · Rating 5 out of 5]

The Rockley Group really is a group of experts when it comes to content. I remember reading the first edition of this book and wondering how I'd ever be able to apply it. They were so far out ahead of everyone. The second edition is just as good, but because times have changed, managing enterprise content is much more of a reality and necessity.

Anyone who manages content in an organization should read this book. To me, this gives the big picture, and then Halvorson comes along with "Content Strategy for the Web" and brings it to a web level with everything you need to know for web content strategy.

Excellent!

[Marcia Johnston · Rating 5 out of 5]

For all you professional writers who struggle with managing mountains of information at work—whether you write technical manuals, marketing literature, training materials, service guides, online help, or what have you—the new edition of Ann Rockley’s classic book, coauthored with Charles Cooper, calls to you.

My full review here:

http://marciarieferjohnston.wordpress...

[Kelsey · Rating 4 out of 5]

Essential read for anyone researching corporate content restructuring strategies. I read this about a year before launching into a CMS and DITA authoring research project at work. We're mid-implementation now, and I keep coming back to Rockley to remind myself why we started down this path.

[Tommy Powell · Rating 5 out of 5]

No quite so comprehensive as Boiko, but much more succint and targeted. Has excellent sections on audits and information modeling -down to the document level.

Probably the very best book on CM to start with.

[Barth Siemens · Rating 5 out of 5]

This is a solid resource for planning and implementing a unified content strategy, also known as single sourcing; it is also a worthwhile resource for anyone involved in an enterprise writing project. I will keep this close at hand.

[Keith · Rating 4 out of 5]

The first book of its kind. Could be written better, but has many good concepts.