Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

by MACDIVITT, Mike Wilkinson

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more―which is good news for you and your business. Even in today’s global market―with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings―you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps

Genres: Business

304 pages, Hardcover

First published September 19, 2011

Reviews

[Samuel · Rating 4 out of 5]

A great introduction into a new paradigm shift in pricing strategies. This is a must read for business owners who are wondering if they are charging the right amount for their products or services.