Brilliant Influence shows readers how to build the support, trust and respect they need to propel their life forwards, to take on challenge after challenge. Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show readers how Use body language and appearance to establish instant rapport.- Select your words to gain lasting trust and respect.- Understand how people make decisions so you get a `yes', every time.- Know how to apply a `win-win' negotiation approach, so you never lose. The author has an active web and public speaking presence, www.mikeclayton.co.uk, Shift Happens! www.mikeclayton.wordpress.com and @mikeclayton01
Many people have described Mike Clayton as a Powerhouse.
In five years, he wrote 12 books, whilst extending his speaking and seminar business. These five years have also been happy and busy years at home, as his writing career started a week after the birth of his daughter, and a month or so after moving to a new home in a new town, with his new wife.
Mike has always tried to be effective in everything he does, and learned his business, management, and professional skills as a management consultant, leading large engagements on behalf of international consulting firm, Deloitte. Having established two training businesses after leaving Deloitte, Mike now focuses his work on writing, on business, management, and personal effectiveness seminars, and as a platform speaker.
All of Mike’s books, seminars and training programmes are about being effective as a professional, manager, or leader. They represent that experience and what he has learned about how to make his ideas easy to understand and implement. His books and seminars cover all of the personal and business skills he has needed throughout his career.
Mike has spent the last twenty five years of his career studying and learning this stuff and nothing gives him more pleasure than sharing it.
Mike lives in Hampshire, England, with his wife and daughter.
The ratio between juicy and mundane stuff in this pamphlet is 7:3 from my perspective. Many notions are borrowed from marketing and behavioural economics. They are empirical and sometimes seemingly contradictory between each other. For example, in some cases, it pays off to put forward your request directly (i.e. as illustrated in the printing case), with a reason of course regardless of whether it makes sense; other times you would need to start with questions that probe the respondents' personal interests/aspirations and then try to make connections and guide their thoughts to your requests. Ultimately it is trying to manipulate people's mentality through observation and knowledge of common ways of thinking. Some points like the power of silence are illustrated in a way where I can draw a vivid picture in my mind and relate to personal experience.
The flip side of this book is trying to be too inclusive and therefore risks into scratching the surface in some sections like negotiation. It will be better if examples and cases take a greater proportion. Some tips are given probably just for the sake of including them, because they are not so verified and, following too many of them blindly can distract people from the main purpose of communications.
The book I read to research this post was Brilliant Influence by Mike Clayton which is a very good book which I read at http://safaribooksonline.com
Mike is a businessman who lives in Manchester, UK & is also a motivational speaker who knows quite a lot about this subject. Many people think they are poor negotiators but when you were very young you were an excellent negotiator and it is only as you got older and over analyzed it you may have partially lost it. Just look at the fuss a young child makes when they want a parent to buy them something and often succeed. Gandhi once said you must be the changes you wish to see in the world although that may be paraphrased slightly and you need to be ethical and only ask for things you really want. If you give in on a point in a negotiation ask for something in return preferably that is high value to you and low value to the other party. The British Army has a saying Prior planning and preparation prevents poor performance, and normally when something goes wrong it's because you didn't plan for it. Of course prior to going into an important negotiation do your research and be prepared for what the other person might suggest and put yourself in the other person's place and think about what you would suggest in their situation which can be quite revealing. I did enjoy this book and it's only around 200 pages so is a fairly quick read. It's part of the Brilliant series which are mostly books on business topics and are pretty good overall.
Książka jest warta przeczytania z tym, że jest to tylko dość krótki poradnik. Stąd i jego zawartość jest ograniczona. Niemniej opisuje podstawy np. Negocjacji lub nawiązywania kontaktu.