Marketing

by Roger A. Kerin

Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team' ...
















Marketing PDF by Roger A. Kerin
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Hardcover

Published January 1, 1993

Reviews

[Mary Rose · Rating 5 out of 5]

Easy to read and understand and very interesting. The layout is great, broken up with pictures and examples.