India Inside: The Emerging Innovation Challenge to the West

by Nirmalya Kumar, Phanish Puranam

Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside , the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world.

Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over.

India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.

Genres: India, Business, Entrepreneurship

208 pages, Hardcover

First published October 18, 2011

Reviews

[gramakri · Rating 3 out of 5]

Well organized and well written book though slightly academic for a lay reader.
This book definitely offers an interesting perspectives on India's innovation capabilities.
A good read for professionals from any industry !
More details about this book @
http://bookwormsrecos.blogspot.in/201...

[Riski Oktavian · Rating 3 out of 5]

"Typically, people don't want to trust their counterparts that are sitting eleven thousand miles away. But if you step back and think about the fact, very few companies have the luxury anymore of having all the technologies sitting in one building, on one site." -hlm. 96

Akhirnya menyelesaikan buku ini selama hampir sebulan lamanya, dengan penuh kesabaran pula, akhirnya buku ini sampai ke halaman terakhir. Aku tertarik untuk baca sebenernya karena udah lumayan lama juga nggak baca buku-buku nonfiksi terutama yang berbahasa Inggris jadi kupikir why not untuk coba mulai baca judul yang satu ini.

Sebenarnya garis besar dari buku ini adalah bagaimana sebenarnya penulis ingin menunjukkan tentang realita sumber daya manusia di India yang seringnya mendapat underestimate ketika berurusan dengan dunia, khususnya di bidang teknologi dan sains. Namun seperti yang kita tahu sendiri bahwa orang-orang India ini memang jago-nya coding, jadi ketika membaca beberapa bagian di sini tuh kita kayak bisa memvalidasi keresahan penulis dan juga bukti-bukti yang dilampirkan.

Awalnya memang aku cukup kagum dengan mengetahui banyaknya orang India yang berkembang (di luar negaranya sendiri) dengan pencapaian yang luar biasa, namun makin lama tuh aku merasa tulisannya terasa narsis atau terkesan seperti memang ingin menunjukkan aja bahwa di setiap aspek hidup kalian ada India di sela-selanya. Memang sih awalnya bagus untuk mungkin lebih menunjukkan ke pembaca bahwa India tidak se-underrated itu, tapi karena porsinya nggak cuma satu-dua kali muncul, makanya aku jadi agak merasa too much aja kalau harus mention "kehebatan-kehebatan itu".

So far sih buku ini so-so aja buat aku tapi mau ngasih rating rendah sepertinya nggak se-buruk itu, tapi kalau mau ngasih rating tinggi juga nggak se-bagus itu.