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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
- GenresNonfictionBusiness
256 pages, Hardcover
First published September 4, 2007
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Displaying 1 - 3 of 3 reviews
November 13, 2018
Excellent book from an Advertising giant.
Jean Marie Dru shared this insider story of this agency's way of doing differently. Their risk arent baseless. Unlike many comments, I would not take this book as a blueprint for other creative agencies but a shared experience from a CEO with proven track records, thus it is previous insights and stories, from which we could learn. The book will fail its cause and core message if anyone try to mimic his agency's model.
Like the saying goes, 'Only dead fish follows the stream' ;)
Jean Marie Dru shared this insider story of this agency's way of doing differently. Their risk arent baseless. Unlike many comments, I would not take this book as a blueprint for other creative agencies but a shared experience from a CEO with proven track records, thus it is previous insights and stories, from which we could learn. The book will fail its cause and core message if anyone try to mimic his agency's model.
Like the saying goes, 'Only dead fish follows the stream' ;)
March 31, 2013
This is one of those self-serving business books that talks about one's history and one's company and one's success.
Still, it was interesting.
I would have been much more interested in a personal tale about how Jean-Marie Dru started BDDP (with 3 partners) in France in 1984 and how that went, and the challenges they faced... or similar personal anecdotes and history of the many other ad agencies that became part of TBWA/Chiat/Day. Or the tales of ad campaigns they worked on with and for their clients.
Jean-Marie does have a little of that, but the vignettes are listed as paragraphs or pages rather than stories and narrative, and there is no development of the book (other than trying to fit everything in to the context of "disruption")
Still, it was interesting.
I would have been much more interested in a personal tale about how Jean-Marie Dru started BDDP (with 3 partners) in France in 1984 and how that went, and the challenges they faced... or similar personal anecdotes and history of the many other ad agencies that became part of TBWA/Chiat/Day. Or the tales of ad campaigns they worked on with and for their clients.
Jean-Marie does have a little of that, but the vignettes are listed as paragraphs or pages rather than stories and narrative, and there is no development of the book (other than trying to fit everything in to the context of "disruption")
March 11, 2014
Everyone working in advertising or involved in it one way or another, should read this!
Displaying 1 - 3 of 3 reviews