Entrepreneurship: Launching New Ventures introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.
Among three different university textbooks on entrepreneurship that I read this one is definitely the best one. I use it most in my teaching tenure. Clear structure and language, logical build-up of chapters and topics, good illustrating case studies and examples of real companies. It's pity that it is still very much US-focused, although being an international edition.
I used this book as a text for an Entrepreneurship class. Great book: informative and up-to-date, filled with great case studies and real-life examples, useful teaching resources and text bank. I'd give it a 5 if it had associated videos. I'll use it again, in the future.
When will Business schools in Lebanon start teaching business?!? A great book, definetly helped me organize my thoughts towards the business i intend to start in the future, I just hope this was a taught course in university.