Brain Sell: Harnessing the Selling Power of Your Whole Brain

by Tony Buzan, Richard Israel

As the world's best-known author and authority on boosting the mind's productivity, Tony Buzan knows that high-performance selling takes more brains than brawn. In this eagerly awaited book, the creator of Mind-Mapping joins forces with a pioneer of modern sales training to show sales professionals how to unleash the power of whole-brain selling skills to communicate better, sell better, and enrich every aspect of their lives. Brain Sell incorporates cuting-edge discoveries in the diverse fields of psychology, communication, neurophysiology, and brain research, together with the selling techniques of some of today's master salespeople. Written in a highly motivational style, it features 90 skill-building exercises that help master the ten mental skills needed to enhance every future customer contact; use Mind Mapping's new technology to retain huge amounts of information about products and customers and keep it organized; "read" and respond to every prospect's needs and desires. Brain Power isn't just for salespeople who dream about making memorable sales presentations, staying motivated and successful, and remembering every customer's name and face the first time. This practical, high-energy guide is for every business professional who wants to more confidently sell their services, their products, their ideas, and themselves.

262 pages, Hardcover

Published September 26, 1996

About the author

Tony Buzan was an English author, educational consultant, and pioneer of the mind mapping technique, which he developed to enhance learning, creativity, and memory. Born in Middlesex in 1942, he studied psychology, English, mathematics, and science at the University of British Columbia and later became a graduate student at Simon Fraser University, where he served as the inaugural president of the student society. Buzan was a strong advocate for mental literacy and radiant thinking, drawing inspiration from figures like Leonardo da Vinci and Albert Einstein. He authored or co-authored over 80 books, including the bestselling Use Your Head, The Mind Map Book, and The Speed Reading Book, and gained international recognition through his 1970s BBC series Use Your Head. Buzan co-founded the World Memory Championships, the Mind Sports Olympiad, and the Brain Trust Charity. His legacy lives on through his books, seminars, and iMindMap software.

Reviews

[Fiona · Rating 3 out of 5]

Interseting and usefil read