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Neuroscience for Change at Work: Practical Insights to Overcome Workforce Resistance to Organizational Change

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How to I communicate change to the business? How do I maintain productivity and wellbeing during change? How do I deal with resistance to business change?

Neuroscience and Business Transformation answers these questions and explains how to use insights from neuroscience when designing change and communicating it to employees. It is based on the PEPE model which outlines the four fundamental principles that drive resistance to change in individuals, teams and the wider organization. This book provides specific coverage of how neuroscience can inform change initiatives in remote, hybrid and in-person working environments to ensure successful business transformation in any working model. There is also discussion of how change can impact employee mental health and wellbeing and explains how using insights from neuroscience can help to safeguard this. There is also discussion of how to handle competing priorities from different groups of employees during times of business change.

Every chapter of Neuroscience and Business Transformation is supported by practical examples, tips, tools and case studies as well as robust, evidence-based insights from neuroscience. Co-authored by a neuroscientist with extensive experience in applying neuroscience to business transformation projects, this book is a practical guide for all change managers and anyone responsible for employee engagement, wellbeing and productivity during times of change.

320 pages, Paperback

Published September 24, 2024

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About the author

Tibisay Vera

3 books

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Profile Image for Bharath.
997 reviews659 followers
September 11, 2024
This book covers an area which needs more attention. With the advances in neuroscience, factors which affect our behaviours are now better known. This knowledge should lead to improved practices in the workplace as well as our personal lives. Managing change is a critical aspect in companies and hence an important topic.

The coverage of the book includes a brief introduction to how our brains function, the challenges change acceptance faces in organizations and why there is resistance, ways to make change management successful. Simplistically, our brains work to maximize our survival potential and propagate our genes, but it is a complex mechanism with interaction with all parts of the body. Our brains have struggled to keep pace with the changes in the environment. There is an outline of the change life cycle - Finding out about the change, Feeling motivated to change, Getting involved, Learning new ways of working, Making changes & Celebrating changes. Similar steps are common in all change management books. The book then moves on to the PEPE Model (copyright with Sparkling Performance Ltd) which has four categories addressing change (each with 2 dimensions each) - Resistance to change as a result of pain, energy, peaks and valleys, and error detection. Each of these is covered in detail.

There are many related aspects which are included and would be probably known to most – Growth mindset vs fixed mindset, providing a sense of purpose, feeling valued, building leisure time and practising mindfulness among others, all of which is good advice. A lot of information covered is not very new though and I had expected more depth to the neuroscience background as well as the change management approach with better examples. This book packs good information, and this is an area I expect will gain shortly in organizations.

My rating: 3.75 / 5.

Thanks to Netgalley, Kogan Page Ltd, and the author for a free electronic review copy.

Profile Image for J Kromrie.
2,606 reviews50 followers
October 7, 2024
Thanks to the publisher and Netgalley for this eARC.

Neuroscience for Change at Work: Practical Insights to Overcome Workforce Resistance to Organizational Change by Tibisay Vera and Melanie Franklin is a groundbreaking guide that merges the fields of neuroscience and organizational change management. This book is a must-read for leaders, HR professionals, and change practitioners looking to understand and mitigate resistance to change within their organizations.
This model forms the backbone of the book, providing a structured approach to addressing the psychological and emotional barriers that often hinder successful change initiatives. By leveraging insights from neuroscience, Vera and Franklin offer practical strategies to foster a supportive environment where employees feel safe, motivated, and engaged during times of transition.

Each chapter is filled with real-world examples, case studies, and exercises that illustrate how to implement the PEPE© model in various organizational contexts. This hands-on approach ensures that readers can immediately start applying what they learn to their own change initiatives.

Vera and Franklin’s writing is engaging and informative, striking a perfect balance between theory and practice.  Their insights into the neurobiological underpinnings of behavior offer a fresh perspective on why people resist change and how leaders can effectively address these challenges.

The book also delves into the broader implications of neuroscience for organizational culture and leadership. This holistic approach ensures that readers understand the interconnectedness of individual and organizational change, providing a comprehensive framework for driving sustainable transformation.

Neuroscience for Change at Work: Practical Insights to Overcome Workforce Resistance to Organizational Change is an essential resource for anyone involved in leading or managing change. Tibisay Vera and Melanie Franklin have crafted a compelling and practical guide that bridges the gap between neuroscience and organizational development. With its actionable strategies, real-world examples, and insightful analysis, this book is sure to become a go-to reference for change practitioners seeking to harness the power of neuroscience to drive successful change initiatives. Whether you’re a seasoned leader or new to the field, Neuroscience for Change at Work offers valuable tools and perspectives to help you navigate the complexities of organizational change.
Profile Image for Tim Hughes.
Author 3 books84 followers
November 27, 2024
"Neuroscience for Change at Work" is a refreshing departure from traditional change management literature. By delving into the fascinating world of neuroscience, authors Vera and Franklin provide a compelling framework for understanding and addressing workforce resistance to organizational change. This book isn't just about theory; it's a practical guide packed with actionable insights. The authors skillfully translate complex scientific concepts into easily digestible language, making the book accessible to a wide range of readers. Whether you're a seasoned change manager or simply someone who wants to better understand human behavior, this book offers valuable tools and strategies to drive successful change initiatives.

A Must-Read for Change Leaders

One of the book's greatest strengths is its focus on the emotional and cognitive aspects of change. By understanding how the brain reacts to change, leaders can develop more effective communication strategies, build trust, and create a positive change environment. The authors also explore the role of neuroscience in fostering innovation, resilience, and well-being in the workplace. This book is a game-changer for anyone involved in leading change. It provides a scientifically grounded approach to overcoming resistance, building buy-in, and ultimately achieving organizational success.
Profile Image for Rosemarie Short.
285 reviews5 followers
March 26, 2025
I really enjoyed reading this, alongside the beginning stages of some large scale organisational change in my workplace. The focus on neuroscience and understanding how to help staff through change in a positive way was refreshing and meant the change models had a compassionate and person centred focus. Definitely suitable for someone like me who is new to change management literature and neuroscience, but goes beyond the basics to offer a range of suggestions around the PEPE model.
Profile Image for Debbie.
548 reviews17 followers
August 11, 2024
Great book, provides exactly what it says on the tin! Based on the PEPE model it works through some great evidence based practical tips and processes for effective change. Recommended, thank you author. Thanks to #netgalley and the publisher for an ARC.
Displaying 1 - 5 of 5 reviews