The Naked Truth about Publishers Clearing House

by Darrell Lester

For the first time ever, an insider reveals the fascinating story of one of the most well known, but most misunderstood companies in the world... the infamous Publishers Clearing House .

Despite the threat of a lawsuit by his former company, Mr. Lester publishes a daring unauthorized tell-all about the company known as the "granddaddy of sweepstakes." The saga of Publishers Clearing House -- from a small mom-and-pop company to one of the most profitable private companies in the country to the brink of bankruptcy -- is intriguing, emotional, and funny.

The Naked Truth includes many never before told secrets about the company's great success and subsequent battle for survival, private stories of an outrageous management team, tales of a fun-seeking Prize Patrol and their unsuspecting targets, and the exciting story of a young adult's rise to the top.

214 pages, Paperback

First published October 27, 2011

Reviews

[Scott · Rating 5 out of 5]

This fascinating book goes through the history of Publishers Clearing House from its early days up to the digital age. Darrell worked his way up to SVP of the company and talked about the company's rise and fall in great detail. humor, and keeps you wanting to flip to the next page.

Stories about pranks and some of the winners of the big prizes.

If you are into Sweepstakes, winning prizes, and just remember the TV ads or the mailings with the hundreds of stamps to buy magazines, I am sure you will enjoy this book!

[Maneesh Sethi · Rating 4 out of 5]

Fascinating

Fascinating look at a fascinating company with a revolutionary business model. I loved reading the stories about how the business worked, but there was a lot of fluff about stories of pranks and winners that wasn’t really my taste.