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The Financial Professional's StoryBook
"The Financial Professional' s StoryBook" is a collection of more than 200 engaging analogies, anecdotes, and metaphors that help simplify Wall Street jargon for Main Street investors.
232 pages, Hardcover
First published January 1, 2003
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July 23, 2017
As a corporate trainer for Financial Advisers, I thought that this might be a good book to learn a few more analogies or stories to help facilitate my classes. For the most part, I was quite disappointed with the different examples shared in this book.
The first reason I was not too impressed was that a lot of these stories came off the speaker trying to sell a product instead of an adviser helping a client achieve their goal.
The second item that turned me off was the number of examples discussed in this book that had the undertone that the Financial Adviser was able to "beat" the market. I am opposed to this idea because of motto "Live by returns, die by returns." If you are so focus on providing better returns, the moment you fail to achieve this your clients are likely to move on to the next person who can promise better results.
Despite these complaints, there were a couple of examples in this book that stood out and aligned more with my value of long term and diverse investments. With the new Department of Labor Fiduciary Rule, I would think that more Financial Advisers would want to move away from the "sales-y" tactics, thus making this book obsolete.
The first reason I was not too impressed was that a lot of these stories came off the speaker trying to sell a product instead of an adviser helping a client achieve their goal.
The second item that turned me off was the number of examples discussed in this book that had the undertone that the Financial Adviser was able to "beat" the market. I am opposed to this idea because of motto "Live by returns, die by returns." If you are so focus on providing better returns, the moment you fail to achieve this your clients are likely to move on to the next person who can promise better results.
Despite these complaints, there were a couple of examples in this book that stood out and aligned more with my value of long term and diverse investments. With the new Department of Labor Fiduciary Rule, I would think that more Financial Advisers would want to move away from the "sales-y" tactics, thus making this book obsolete.
Displaying 1 of 1 review