Public Relations Writing: Form & Style

by Doug Newsom, Jim Haynes

This book is NOT by the Australian author Jim Haynes

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.

480 pages, Paperback

First published October 1, 1990

Reviews

[Al Czarnecki]

Covers all aspects of clear and effective public relations writing. An excellent and highly practical textbook.