Performance is the central focus of every organization, and yet for many how this can be achieved is an unanswered question. This book takes the case of Formula 1 motorsport, where the connection between performance and all elements of the organization is fundamental to success. Can you imagine your organization as a Ferrari or a Jaguar, a Williams or a Minardi?. Your management team as a pit crew? Your sales force as the race team and your marketing and research people as the design studio creating a Formula 1 car? The case histories and examples which feature in this book provide both inspirational and instructional guidance to those seeking to achieve levels of performance - at the limit of possibility.
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Mark Jenkins is Professor of Business Strategy and Director of Graduate Programmes at Cranfield School of Management. Prior to joining Cranfield he held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group. He is the author of a number of books on strategic management issues, has published numerous journal articles and is on the editorial boards of British Journal of Management, Long Range Planning, Organization Studies and the Journal of Management Studies. He is chairman of the European Case Clearing House (ECCH) and a member of the RAE 2008 Panel for Business and Management. He is currently researching the role of knowledge and innovation in Formula 1 motorsport. (mark.jenkins@cranfield.ac.uk).