Using compelling examples of successful African-Americans and basing his methods on the seven principles of Kwanzaa, an African concept of community spirit, Fraser explains to readers how to master the powerful tool of cultural networking.
My goal for reading this book at first was to simply take a self measurement on my strengths and weaknesses as it applies to networking. After completeting this book, I'd come fo find that I've got a lot of homework to do. Reading Fraser's book help me realize a very vital point. Networking goes way and far beyond just attending a function and exchanging a business card. The exchange of a card is only a starting point. Networking is a process that can not be created over night. The art of networking comes from building relationships. From establishing relationships productive networking is and cannot be created until everyone within the arena wins.
This book breaks down the steps neceessary networking skills for individuals looking for jobs, building businesses, and for individuals trying to push their businesses to the next level. Quoted directly by Fraser my favorite wordage from this book is the following, "Networking is not a buzz word. It is very real and the practical method of creating opportunities for our people." In addition his rules for real networking should be on the refrigerators of all African Americans sincere about uplifting of our people in relation to networking. The rules are listed as follows:
1. Networking is about bulding a relationship first. 2. Make networking a way of life. 3. Always be prepared to network. 4. Give first and expect nothing. 5. Build Rapport. 6. Become an active listener. 7. Treat everyone with respect. 8. Think race and culture first. 9. Keep the line up opening. 10. Give thanks to your network.
Kuddos to Fraser for taking the time and writing a learning tool that is truly so needed and neccessary for African Americans everywhere needing guidance and education on correct and appropriate networking.
Here we are in 2012 and networking is more relevant now than it was when George Fraser wrote this book. Noting some of the obstacles that have blocked the use of networking in the African American community, he effectively uses the history of the extended family as a way to make the point that we've always shared resources as a way to make it.
This book reminded me of some of the simple things we often forget - such as the importance of relationships. Nobody can go at it alone.... we owe it to ourselves as a people to be supportive and give back.
This was such a good read. I feel more certain that I will succeed in my entrepreneurial goals and also have a better understanding of how to move about in the world of networking.