What do you think?
Rate this book
Developing Online Content: The Principles of Writing and Editing for the Web
An all-in-one resource on writing, organizing, and delivering Web content
After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.
After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.
400 pages, Paperback
First published December 20, 2001
15 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
January 14, 2014
This book has been around for a decade, but it's still one of the best workbooks for Web writers and editors. It discusses the big picture of content development for multimedia, then focuses in on important details such as mind mapping, intuitive labeling, condensing content, and developing logical links to content revisions.
The book describes the interactions between visuals and text and how to maintain a consistent "look and feel" to a Web site. There are many before-and-after examples of Web editing, where text-heavy pages are magically transformed into simple, clean, easy-to-read Web pages. Checklists are included for each Web editing project.
There is an important chapter on the business of Web editing--pricing, billing, and client relations.
If you don't take away anything else from this book, remember the "Four Cs of Quality Web Content": Credibility, Clarity, Conciseness, and Coherence.
The book describes the interactions between visuals and text and how to maintain a consistent "look and feel" to a Web site. There are many before-and-after examples of Web editing, where text-heavy pages are magically transformed into simple, clean, easy-to-read Web pages. Checklists are included for each Web editing project.
There is an important chapter on the business of Web editing--pricing, billing, and client relations.
If you don't take away anything else from this book, remember the "Four Cs of Quality Web Content": Credibility, Clarity, Conciseness, and Coherence.
September 18, 2017
15 years later this book still stands. Not many do, as they focus on tech, rather than principles. But, with some exceptions, DOC is terribly useful in 2017 as it was in 2002.
Of course, you need to shed a few ideas, pages etc. But I would recommend it to web editor everywhere.
Of course, you need to shed a few ideas, pages etc. But I would recommend it to web editor everywhere.
Displaying 1 - 2 of 2 reviews