Return on Design: Smarter Web Design That Works by Ani Phyo

by Ani Phyo

If you don?t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can?t guarantee a return on your Web investment. What can is "Return on Smarter Web Design That Works." In these pages, the focus is on the information design essentials that can determine a Web site's success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today's cost-conscious economy.

Mass Market Paperback

First published May 23, 2003

About the author

Ani Phyo is an organic eco chef, author, whole food and sustainable agriculture advocate and founder of SmartMonkey Foods. Phyo's book, Ani's Raw Food Kitchen: Easy, Delectable Living Food Recipes published by Marlowe & Company, is in its 8th printing. She is a well-known advocate of the raw foodism lifestyle promoting uncooked and unprocessed foods that are organic, sustainable, and supports green living.

Ani is also the host of the award winning most popular uncooking show on YouTube, Ani's Raw Food Kitchen Show.

Reviews

[Jason Chaos]

Excellent book if you're a webdesigner like me.