What do you think?
Rate this book
leeclowsbeard
For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever--Apple's 1984 . Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag "Think Different." Lee Clow was also instrumental in creating Nissan's "Enjoy the Ride" slogan, and was behind creative work for adidas, Nike, Reebok, Pedigree, and countless other multinational brands. Due to his bottomless well of creative ideas and his radical advertising philosophy, Lee Clow has become an icon within the advertising industry and one of its most visible spokesmen. Yet, this living legend has never assembled his wisdom, wit, and positions on advertising, business, and life in a single place--until now.
leeclowsbeard is the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. But leeclowsbeard is as shocking and captivating as Lee himself. For it is no mere collection of quotes--it was written by Lee's iconic beard in the form of Tweets. Yes, the wisdom of Lee Clow has actually been dispensed over the last few years to followers of @leeclowsbeard on Twitter. This printing, in book form, marks the first time all of Lee's beard's wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types.
A writer named Jason Fox began channeling Lee in the form of tweets, emanating from the ad legend's beard. Day-by-day, @leeclowsbeard offered up 140-character sentences that inspired people to come up with better ideas and offered suggestions on how to persuade clients on how to buy these better notions. Today, @leeclowsbeard boasts over 28,000 followers.
@leeclowsbeard is at once a social media experiment and more importantly a timely and timeless collection of brilliant and inspirational thoughts. The wisdom of the beard is channeled through creative director and writer, Jason Fox . This is the first collaboration between Mr. Fox and Mr. Clow's facial hair.
leeclowsbeard is the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. But leeclowsbeard is as shocking and captivating as Lee himself. For it is no mere collection of quotes--it was written by Lee's iconic beard in the form of Tweets. Yes, the wisdom of Lee Clow has actually been dispensed over the last few years to followers of @leeclowsbeard on Twitter. This printing, in book form, marks the first time all of Lee's beard's wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types.
A writer named Jason Fox began channeling Lee in the form of tweets, emanating from the ad legend's beard. Day-by-day, @leeclowsbeard offered up 140-character sentences that inspired people to come up with better ideas and offered suggestions on how to persuade clients on how to buy these better notions. Today, @leeclowsbeard boasts over 28,000 followers.
@leeclowsbeard is at once a social media experiment and more importantly a timely and timeless collection of brilliant and inspirational thoughts. The wisdom of the beard is channeled through creative director and writer, Jason Fox . This is the first collaboration between Mr. Fox and Mr. Clow's facial hair.
224 pages, Hardcover
First published December 27, 2011
5 people are currently reading
46 people want to read
About the author
Jason Fox
27 books56 followersJason Fox is a television presenter, adventurer and a former UK Special Forces soldier and Royal Marine Commando.
There is more than one author in the Goodreads database with this name.
There is more than one author in the Goodreads database with this name.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
January 29, 2013
This is a specific kind of book for a specific kind of person on a specific kind of day.
That person is someone who is in marketing communications. Preferably an agency.
That day is one of those we all have, no matter what we do, when we ask just what we're doing with our lives.
It's a collection of tweets, beautifully designed, little wisdom and inspiration bombs that remind you why you got into what you got into in the first place. And that you can always aspire for greatness.
There are some spots when the wisdom comes down way too hard on people starting out in their careers, a blemish on an otherwise lovely little volume.
That person is someone who is in marketing communications. Preferably an agency.
That day is one of those we all have, no matter what we do, when we ask just what we're doing with our lives.
It's a collection of tweets, beautifully designed, little wisdom and inspiration bombs that remind you why you got into what you got into in the first place. And that you can always aspire for greatness.
There are some spots when the wisdom comes down way too hard on people starting out in their careers, a blemish on an otherwise lovely little volume.
June 27, 2016
Some really great quotes you'll want to use again and again. If you're in the agency business, this is a must read.
Displaying 1 - 2 of 2 reviews