Relationship Edge in Business Connecting with Customers and Colleagues When It Counts by Jerry Acuff, Wally Wood [Wiley,2004] [Hardcover]

by Wally Wood

With real case studies and step-by-step guidance, The Relationship Edge in Business shows you how

Genres: Business

Paperback

First published January 1, 2004

About the author

See Wallace Wood for the Comic Book artist.

Reviews

[Amy · Rating 3 out of 5]

This book takes the abstract art form involved in establishing new relationships and breaks the process down into specific measurable objectives. It provides an invaluable tool/mechanism for managers who are looking to measure and therefore boost work performance in the area of sales. This tool/mechanism also provides a conceptual framework for managers to train and coach those who want to improve their ability to make new business contacts and connections. Because there is an abundance of books on closing sales, this book offers a refreshing and helpful addition to optimizing the entire sales process. I did not rate this book higher than three stars because it is way too long...too many common sense examples and a bit too much fluff that turned what could have been a 5-star magazine article into a three-star book.

[Beth Robinson · Rating 2 out of 5]

The book does have useful detailed tips, if you want a breakdown of ways to foster your business relationships. So it delivers on what it promises with some useful stories of the advice in action. But overall, it was still just ok.

[Breffni Fox · Rating 4 out of 5]

Very sound pragmatic ideas. Practical common sense.

[John Uzzi · Rating 3 out of 5]

Simple but useful. Book is very redundant.