Focus Group Methodology: Principle and Practice

by Pranee Liamputtong

Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings. Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research. Like her previous book, Researching the Vulnerable, Liamputtong′s latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as older people, children and ethnic groups - and anybody who is engaging in cross-cultural research. Illustrated with case studies and examples throughout this is a perfect introduction to focus group methods for students and new researchers alike.

224 pages, Paperback

First published March 11, 2011

Reviews

[Rukhsar (rukhsandbooks) · Rating 4 out of 5]

I wish I'd read this earlier in my career as both a psych student and healthcare administrator. Nonetheless, better late than never.