Facebook Application Development For Dummies by Jesse Stay

by Jesse Stay

Paperback

Published January 1, 2011

About the author

Hi – I’m Jesse Stay! As a 13-time author on social media marketing and techonology books and former professor of social media advertising and advocacy, I founded Stay N Alive as an answer to multiple requests by companies wanting a very unique strategy to growing their audiences through digital and social media marketing.

As a software developer in my original days, I consulted and helped build some of the top apps on Facebook. I actually worked for Facebook and helped develop some of the original documentation for Fortune 50 companies to integrate their websites and apps into Facebook Connect. Companies saw this talent and before I knew it they were asking me how they could grow their Facebook, Twitter, and other audiences. I combined my knowledge of APIs, data, and pixels to begin building unique strategies for growth and focus on conversion goals to success for clients, and before I knew it Stay N Alive was born! This is my baby and my dream – I want to show you the future of marketing!

In 2008 I embraced the “Facebook developer dream” by building apps, and helping companies build apps on the newly-released platform for developers. Before I knew it I was helping out some of the top apps on Facebook, and even spent time building the developer documentation for Facebook during the launch of Facebook Connect. I even developed initial design specs for We’re Related, which made it to number one in the app store (yes, there used to be an app store on Facebook!). Soon, I was being asked to help companies grow their audiences using my deep knowledge of social media.

Around 2009, I built an app called SocialToo.com, built as a solution to help brands grow their Twitter audience and following. We built tools to help brands grow, and produced some of the first analytics for Twitter showing how many, and who were following the brands utilizing our service. Our customers included @pepsico, @brittneyspears, and even @mchammer!

I spent 3 years kicking off and running all social media initiatives for the LDS Church, including not only the religious elements during what Newsweek defined “The Mormon Moment” with the candidacy of Mitt Romney, launch of The Book of Mormon Musical, and launch of the “I’m a Mormon” campaign, but I also helped launched social channels for Brigham Young University (BYU), the online bookseller owned by the Church DeseretBook.com, the real estate developments of City Creek Mall, and the International growth initiatives throughout Asia and Eastern Europe and Africa. I even led the launch of FamilyShare.com and growth of over 20 million followers and 1 million pageviews within its first month of launch through our unique growth technique and use of “Passion Pages”, or verticals within social media branding channels.



I was named by Mashable as one of 20 Developers to Follow, and one of 10 Essential Entrepreneurs to Follow on Twitter. I have been regularly featured on Techcrunch, Mashable, Venturebeat, Readwrite, AdWeek, Forbes, USA Today, The New York Times, and other publications. I designed and taught LDS Business College’s SMM160 Social Media Advertising and Advocacy course, and have written 9 books on the topic. I have written numerous online courses on social media marketing. Much of my writing, blogging, and teaching has lead to what many of my own competitors are using to grow their clients. And I will continue pioneering new techniques to grow my clients!

If I haven’t convinced you yet, contact me at jesse@staynalive.com – I’d love to give you a half hour consultation and show you how we might help your brand grow!