Frank Bettger’s How I Raised Myself from Failure to Success in Selling: A modern-day interpretation of a self-help classic

by Karen McCreadie

Frank Bettger’s momentous decision to undergo a complete personal transformation by putting enthusiasm into everything he did helped him achieve legendary status as an insurance salesman. First first book published in 1947, How I Raised Myself From Failure To Success is still a best-seller today and has stood the test of time. Here, Frank Bettger’s interpretation of How I Raised Myself From Failure To Success illustrates the timeless nature of Bettger’s insights by bringing them to life through 52 modern case studies. This brilliant interpretation of How I Raised Myself From Failure To Success is an entertaining accompaniment to one of the most famous books on selling ever written.

Genres: Business

124 pages, Kindle Edition

First published January 4, 2010

Reviews

[David Eldredge · Rating 3 out of 5]

I didn’t realize this wasn’t the original. Most of the gems were from Cialdini’s book Influence- I’d just read that instead.

[Jack Perry · Rating 4 out of 5]

This story spells out the unvarnished truth about how to raise yourself from failure to success in selling. There is no mystery. OK, why doesn't everyone simply read this book and drink the kook-aid prepared by Frank Bettger? The reasons are many-Frank Bettger's rules : seem too basic, requires commitment, takes courage, involves rejection and the list goes on. What does this classic give you? A true story, simple steps to follow, reminders, the power of questions and listening, and how to deliver big sales with big incomes for you. Remember most skills in life have to be learned , practiced and refined. There is a reason why the top sales professionals are paid big bucks by companies around the world-without revenue coming in the door a company will close their doors and all the employees will be soon unemployed.

If you want to be a sales super star , read and embrace this classic text book.

[Count-daniel Fogarty · Rating 5 out of 5]

Excellent book which helped to build a business with partners and then sell it at a high profit...

Betger shows you how the practical side of the sales process works and gets you persuade others with grace and attitude.