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Built for Success
The Story of Coca cola (Built for Success)
Did you know the world’s most celebrated soft drink was concocted by a pharmacist while trying to create a cure for headaches? Today, more than one billion CocaCola products are being consumed every day around the globe.Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic.The Story of CocaCola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.
Unknown Binding
First published July 1, 2008
38 people are currently reading
90 people want to read
About the author
Valerie Bodden
355 books36 followersValerie Bodden writes children's nonfiction as well as Christian romance (under the name Valerie M. Bodden--visit the Goodreads page for her Christian romance at https://www.goodreads.com/author/show...).
She is the author of more than 300 children's books. Her books have received critical acclaim from Booklist, Children's Literature, ForeWord Magazine, Horn Book Guide, VOYA, and School Library Journal.
Valerie lives in Wisconsin with her husband, four children, one dog, two cats, a growing collection of fish, and miscellaneous bugs that her children have "rescued" from the outdoors. She spends most of her time writing or wrangling children and animals
Find her online at www.valeriembodden.com (Christian fiction), www.valeriebodden.com (children’s nonfiction), or www.vbeditorial.com (editing services).
She is the author of more than 300 children's books. Her books have received critical acclaim from Booklist, Children's Literature, ForeWord Magazine, Horn Book Guide, VOYA, and School Library Journal.
Valerie lives in Wisconsin with her husband, four children, one dog, two cats, a growing collection of fish, and miscellaneous bugs that her children have "rescued" from the outdoors. She spends most of her time writing or wrangling children and animals
Find her online at www.valeriembodden.com (Christian fiction), www.valeriebodden.com (children’s nonfiction), or www.vbeditorial.com (editing services).
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Displaying 1 - 15 of 15 reviews
June 23, 2024
Rating :- 4 stars
An interesting read for sure. I got to know a lot about Coca-Cola through this book - from its humble beginning to becoming one of the very few companies with such a deep market penetration. I am now inclined to believe that more than a soft drink company, coca cola is a marketing company. They have had just so many successful campaigns in their lifetime. I also got to know about the role it played during the world war, and also how the war immensely benefitted it. The only thing I would have liked to see more of was its rivalry with Pepsi. The author touched on it, but it would have been great if we could have gotten more detail.
An interesting read for sure. I got to know a lot about Coca-Cola through this book - from its humble beginning to becoming one of the very few companies with such a deep market penetration. I am now inclined to believe that more than a soft drink company, coca cola is a marketing company. They have had just so many successful campaigns in their lifetime. I also got to know about the role it played during the world war, and also how the war immensely benefitted it. The only thing I would have liked to see more of was its rivalry with Pepsi. The author touched on it, but it would have been great if we could have gotten more detail.
September 5, 2020
A quick and interesting read
Coco cola has always been my choice beverage, and when I came across the book in kindle I could not resist knowing more about the brand.
This book is very informative and engaging at the same time. If you want to know about the birth of coco cola, controversies over time and their ad campaigns, this can be a great read for you. Enjoy :)
Coco cola has always been my choice beverage, and when I came across the book in kindle I could not resist knowing more about the brand.
This book is very informative and engaging at the same time. If you want to know about the birth of coco cola, controversies over time and their ad campaigns, this can be a great read for you. Enjoy :)
March 12, 2021
Laconic Read on this machine of a company
A quick read on the history of the company and the advertising machine it has come to be. Book could have attempted to deep dive into other acquisitions and challenges. Some other topics to explore include Pepsi diversified successfully with Fritolay but same is not true for Coke.
A quick read on the history of the company and the advertising machine it has come to be. Book could have attempted to deep dive into other acquisitions and challenges. Some other topics to explore include Pepsi diversified successfully with Fritolay but same is not true for Coke.
June 2, 2017
Good summary of coke history ... it keep the interest on .. completed the book in 30 mind
Good summary of coke history complete the book in 30 mins kept the interest on
Looking forward to read mite
Good summary of coke history complete the book in 30 mins kept the interest on
Looking forward to read mite
June 5, 2017
A charming short read on the origin of the Coca-Cola company. I would suggest this book to anyone who wishes to know more about how it originated from a humble pharmacist to become a mammoth company.
September 9, 2021
Good short story on the journey of Coca Cola - world's #1 soft drink brand
October 20, 2022
Coca cola from day one till today
The coca cola history has been described in stepwise. The product is very old but have always maintained its quality and market share
The coca cola history has been described in stepwise. The product is very old but have always maintained its quality and market share
November 7, 2012
This short nonfiction work does a good job summarizing the history of the Coca Cola company. The writing is straight forward and the photographs are visually appealing. The information contained in the book would be useful for a general history of the company.
It does have lots of interesting information about the history of the company. Like, for example, how one of Coke's ad campaigns is responsible for our current cultural image of Santa Claus. Who knew?
A useful source for middle and lower level high school classes. Could be a useful book for students reading Chew on This looking for supplemental information on the company. The book focuses on the business of the company and does not cover in any depth the health concerns or criticism of the company.
It does have lots of interesting information about the history of the company. Like, for example, how one of Coke's ad campaigns is responsible for our current cultural image of Santa Claus. Who knew?
A useful source for middle and lower level high school classes. Could be a useful book for students reading Chew on This looking for supplemental information on the company. The book focuses on the business of the company and does not cover in any depth the health concerns or criticism of the company.
February 17, 2014
This would be a great book for teaching students about how advertising, cross promotion, slogans, logos and marketing can propel a product/company into greatness. It's amazing to learn how much of an impact Coca Cola has had on American History; from little mom-and-pop soda fountains, through American wars, the depression, and internationally.
February 21, 2019
This is an interesting book. I know what the company is like now, but it was so different when it was first starting. It is very engaging, and is filled with information about its owners, marketing, and advertising. The pictures put you in the time that is being discussed at the moment. All of this makes for a good and short read.
August 30, 2017
I completed the book in some 25, 30 minutes. It summed up the origin and history pf our beloved beverage, Coca-cola really well.
It's an amazing book to teach children about the drink and other marketing strategies. Overall it gives good knowledge on the Coca-Cola company and its legacy.
It's an amazing book to teach children about the drink and other marketing strategies. Overall it gives good knowledge on the Coca-Cola company and its legacy.
May 1, 2012
This book was very interesting. It gave me all the good facts about Coca- Cola not the bad!
March 28, 2016
Crisp and clear
Good book.... worth reading thank you amazon for kindle unlimited ....Learnt many interesting facts about the company.....Nice experience everyone should read it
Good book.... worth reading thank you amazon for kindle unlimited ....Learnt many interesting facts about the company.....Nice experience everyone should read it
April 2, 2017
Some say this is a must-read for marketers, but to be honest, it's a fun read for anyone. It's short and to the point. It makes you wonder in awe at the global marvel that is Coca Cola. The book doesn't focus on the minute details of the corporate's structure or its legalities, but instead, it touches base on the most popular marketing stunts of the brand. The book also includes some of Coca Cola's ad copies through the ages. Interesting.
Displaying 1 - 15 of 15 reviews