The movement of a pallet from the source to the end is symbolic of the acceptable transaction that transpires between a buyer and a seller. But the definition of value differs for all stakeholders in the process.Demonstrating the connecting link between these differing perceptions, ValueMagics offers an approach that develops and enhances competitive advantages. The book is based on the innovative and path breaking model of 'The Magic Pallet' that uses assumptions consistent with known facts and achieves a high level of goodness across myriad models.Offering a roadmap towards value strategy, ValueMagics guides you through the theory of value creation using clear terms, definitions and examples fromreal businesses