No Frills: The Truth Behind the Low Cost Revolution in the Skies

by Simon Calder

The rise of new and dynamic low-cost airlines, spearheaded by easyJet, Ryanair, Go, and Buzz, is currently Europe's biggest business success story. This title analyzes of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks, including easyJet's Stelios Haji-Ioannou, Ryanair's Michael O'Leary, and Go's Barbara Cassani. Millions of people who were previously put off air travel on the grounds of expense are now winging their way around Europe at rock-bottom prices. Answering questions such as But where did it all start? Who came up with the idea of ticketless booking via the internet? How do these airlines make such profits when seats are so cheap? Is this the pattern for all future air travel? and Are they safe? , this is the real story of these revolutionary airlines.

Genres: Business, Aviation

336 pages, Paperback

First published May 9, 2002

About the author

Simon Calder (1955-) is free-lance British travel journalist and broadcaster.

Reviews

[Ambar · Rating 2 out of 5]

The book talk many thing about history of cheap flight. It gave me lots answer why the European pick the idea that the inventors -American. The history bit boring actually, because Calder try to put everything in it.
I was hoping to get better indepth view about the secret low cost but found rather disappointing. Oh yeas he got Easyjet to talk about Calder's writing but obviously he did not want to give his secret recipe to the rival. It's ok for spare time, but don't expect too much.