Hands On: Interactive Design in Print: Direct Mail, Packaging & Branding Projects

by Victionary

We live in a changed world. Old patterns of want and desire are gradually being replaced and new values espoused. No longer content with passively accumulating the fruits of mass production, consumers are demanding a leading role in the very act of creation itself. Within this realm, simple substances are being explored anew for the permutations they can offer - be it wood, fabric or paper, that most mutable of materials. With the simple addition of print, designs are uplifted, speaking to individual preference while conveying the required information. The charm is further heightened by an interactive component, inviting the user to participate in the artistic process, by completing an anticipated design, or injecting one's own vision into the end result. Hands On collects a captivating array of the best of today's interactive design in print - with projects incorporating magnets, stamps, stickers, stitching, pop-outs, scratch-away, paper folding, model building and more!

Genres: Design, Nonfiction, Art Design

239 pages, Paperback

First published December 30, 2011

About the author

viction:ary is the publishing brand of leading publisher viction workshop ltd, founded by Victor Cheung in 2001. Sitting at the heart of Asia, viction:ary books specialise in visual arts and design, and connect visions and inspirations from the West and the East. With focuses on graphic design, illustrations, fashion, architecture, product design and contemporary art projects, our radar observes global designs that essentially present strong, original concepts and graphical approaches. Through creative collaborations and innovations in publishing, we capture
what’s up and who’s next in the creative realm and propose multidimensional angles to rethink and review design.
Persistently pushing the boundaries, viction:ary’s commitment
to quality in editorial direction and book design is widely recognised by the industry and international media. With
heaps of successful publications under our belt, we continue
to give ourselves to elevate visual experiences and inspire readers inside and outside the industry, wherever they dwell in the world.