Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks

by Richard Torrenzano, Mark Davis

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back.

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.

Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news.

Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.

Genres: Business, Nonfiction, Leadership, Computers

304 pages, ebook

First published October 25, 2011

Reviews

[Jamie · Rating 4 out of 5]

I thought this was an excellent book. Even though it was published in 2011, the principle and ideas still remain relevant. The authors prove to be prescient in several of their 2011 predictions.

[Steven Farmer · Rating 5 out of 5]

A really excellent book. You should buy! :)