E-Retailing

by Charles Dennis

Concerning the topical issue of e-retailing, this textbook provides readers with a guide to the implementation and operation of a successful e-retailing business. Written accessibly for students at all levels, it identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Featuring international examples and original case vignettes, it leads students clearly through the subject and is a welcome addition to a subject too often neglected.

Paperback

First published January 1, 2002

Reviews

[gramakri · Rating 2 out of 5]

A very good introduction to e-retailing business though the edition under review is somewhat outdated and does not discuss the latest trends and issues.

Read the summary of this book in my business blog .

[Phuong]

nice book