Media Essentials [with Essential Guide to Interpersonal Communication]

by Richard Campbell, Thomas R. Martin, Bettina G. Fabos

Media Essentials is a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format — for a very attractive price.

Hardcover

First published July 23, 2010

Reviews

[Dana Raber · Rating 4 out of 5]

Not bad!! I think there might be 1 chapter we skipped but I’m still counting it as a finished book since I diligently read every page assigned.

Easily digestible format, I really liked the setup. Useful interjections, studies, pictures, etc broke up the text blocks nicely. Honestly, a really good textbook. I learned a lot of interesting things.

Extra points for a tiny reference to How to Train Your Dragon: The Hidden World in chapter 14.

[Tara Scherner de la fuente · Rating 2 out of 5]

It's a textbook. But I read it.

[Lauren Martin]

prof made us read every chapter so I’m counting it