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Basic Marketing Research: Integration of Social Media
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
640 pages, Hardcover
First published February 15, 2005
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335 people want to read
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Displaying 1 - 3 of 3 reviews
April 21, 2013
Some of this textbook was really interesting, and some of it was about as interesting as watching paint dry. The information was relevant and that was the important part of it. I'm not sorry I've read it.
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June 13, 2015Nyc
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Displaying 1 - 3 of 3 reviews