Principles of Marketing: An Asian Perspective

by Philip Kotler, Gary Armstrong, Swee Hoon Ang

Principles of An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.

Genres: Business, Nonfiction, Management

Paperback

First published January 1, 1996

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Awais · Rating 4 out of 5]

Book 1 for marketing student's in it you ll see the local examples of inda and Pakistan

[Nguyen Linh Chi · Rating 5 out of 5]

Fascinating textbook with comprehensible concepts and well-presented examples in Asia. Although I did not major in Marketing, I find this book intriguing and applicable in developing customer-oriented mindset.

[Bich]

dfd

[Daniel · Rating 5 out of 5]

It's not like I want to read it, but it is my compulsory textbook. Concepts are explained well with real examples from Asia, but please, I do not want to touch the textbook again, not in my life time =))))