How Business Storytelling Works: Increase Your Influence and Impact

by Sandeep Das

Why are you alive today and reading this book?
How will you, a corporate professional, be relevant in the future?

The #1 answer to both is storytelling.
Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling.
Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world. Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools, and intersperses it with illustrations and hordes of popular culture references, making the book
as engaging as a good story. So, what are you waiting for? Head to the checkout counter.

284 pages, Paperback

Published August 8, 2023

Reviews

[Harsh Tyagi · Rating 5 out of 5]

"The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation to come."
- The legendary person who made your iPhone.

Sandeep Das has been a corporate leader for nearly fifteen years and author of several books.

One skill that tops all others in the all the fields like the corporate sector or even if it's a student or marketer or a social media influencer, is communication and especially storytelling because of the power it holds in influencing and impacting others and to appear authentic and relevant.

The book brings out interesting takeaways from the world of movies, behavioural psychology and human evolution into our day to day corporate lives. It's a brilliant book, filled with cute yet subtle illustrations, a table of contents with appealing titles to the chapters and the entire content is just like a mentor giving pep talk. It is divided into fourteen easy to read chapters full of contemporary and pop culture references. It's a beautiful book, cover to cover, packed with loads of information and still managing to be an entertainer. The author pens down everything with ease and it is needless to say the author excels at his job of being the skillful storyteller. I'm now wondering about picking up the other books from the author.

[J Rhodes · Rating 4 out of 5]

Didnt really hook me but the content was good. Found some nuggets to take away for better public speaking and presentations.

[Atul Sharma · Rating 4 out of 5]

𝙃𝙤𝙬 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙎𝙩𝙤𝙧𝙮𝙩𝙚𝙡𝙡𝙞𝙣𝙜 𝙒𝙤𝙧𝙠𝙨 by 𝙎𝙖𝙣𝙙𝙚𝙚𝙥 𝘿𝙖𝙨

📖Have you wondered what does sucessful people around the around the world share with each other !? Apart from their vision and goals, they share a set of skills that separate them from the rest of the world and make them who they are. One of these is Storytelling !!

📖 That brings me to the question - What is a story !? A story has many definitions, it can be the one our grandparents used to tell us, it can be an equation for nerds with complex elements or it can be a way of presentation which has various aspects and effects on people.

📖 In the book, Sandeep dissect and brings out these aspects and effects of storytelling in different phases of a person's life, from Personal to Professional. The book is divided into the three primary sections, such as;

🔹𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐚𝐥 - 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠

🔹 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐟𝐨𝐫 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞𝐬

🔹 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐟𝐨𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐆𝐫𝐨𝐰𝐭𝐡

📌 The book, further discusses the affects of storytelling on human brain. It provides a huge amount of examples which later on help in creating ground for some fresh perspectives for the readers to think and comprehend in an efficient way.

📌 Apart from these, it offers some amazing insights such as, the 10 golden rules of storytelling, and teaches how storytelling can be used for content creation and other management services.

📌It offers a wide variety of examples and humourous conversations, with an ample amount of figures that Vividly shows the creative side of the book.

📌If you're someone who is interested in personal development, working in a corporate sector, or running a business, then this might be a good fit for your Bookshelf.

𝘼𝙧𝙚 𝙮𝙤𝙪 𝙖 𝙨𝙩𝙤𝙧𝙮𝙩𝙚𝙡𝙡𝙚𝙧 ⁉️

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#books #nonfictionbooks #explore #explorepage #bookstagram #diabolical_nerds_bookshelf

[Sivaji · Rating 4 out of 5]

When I picked up Sandeep Das's book "How Business Storytelling Works," I felt an instant connection. Working for the same client as the author, I expected insights that would resonate with my own experiences. The book is neatly divided into three parts, starting with the basics of storytelling, moving into its role in the corporate world, and finally how it can aid personal growth.

The first section does a good job of introducing the concepts. It's clear and gets you started on what storytelling in business is all about. The middle part, however, didn't hit the mark for me. It felt dry and didn't keep me as hooked as I hoped. I was looking for something exciting, but this section just didn't have it.

The real value comes in the last part of the book. Here, Das offers practical tips that you can actually use. This section made the book stand out and is why I'd still recommend it. The writing style is engaging, with some light humor sprinkled in, which makes for an enjoyable read.

I'd give this book a solid four out of five stars because of how it ends – it's packed with useful advice. If it weren't for this strong finish, I'd probably go with a two. There's also a bit too much fluff in places. Like a movie that runs too long, the book could have cut some content to make it an even better read.

Overall, I'm glad I read it and I'm ready to put what I've learned into action. For anyone interested in the power of storytelling in business and beyond, this book has some real gems, especially if you make it to the final chapters.

[Advait Sathe · Rating 5 out of 5]

Indeed, it has been a great book to read as I got introduced to various interesting use cases of storytelling be it for corporate excellence as well as for personal growth. The book very strategically takes the reader on a joyride towards understanding the fundamentals of how stories have been created and how they get applied in our real life. The best part about the book is that it explains in a very simplified and user friendly and every concept is backed with some examples that helps the reader to see the application of these concepts in problem solving. I would highly recommend this book to anyone who's planning to level up by leveraging this #1 skill of storytelling.

[Prashant Gupta · Rating 5 out of 5]

I loved reading this book. It explains some of the most complex topics in storytelling in a very easy to understand language with plenty of powerful examples and anecdotes.
The parts that would definitely stick with me would be:
- Structuring the story into three parts beginning with clearly outlining the problem statement, the challenges and then the resolution
- Pyramid principle
- Using pop culture references
- Nested anecdotes
- No flab
- The peak end theory

Read the book to find out above all the above impactful concepts and enhance your day to day communication

[Ankur Chaudhary · Rating 4 out of 5]

This is a decent read which focused on how telling a story is a key skill in professional world and book gives sufficient emphasis to storytelling as a skill. There are certain concepts which are explained on how to tell a good story and it goes to that extent of suggesting to make good ppts.
While reading it I felt that this book is inclined towards IT/Software/BFSI sector as there are numerous examples from that perspective and has limited examples beyond that.
It is a quick read with lot of examples and stories from movies, popular personalities, incidents and global trends.

[Chinmay Bhat · Rating 3 out of 5]

Part 1 of the book really hooked me. Part2 was good as well but the author doesn't follow what he preaches. He talks about being minimalistic in the use of words but in the 3rd Part of his book, he keeps repeating the same content from previous 2 parts time and again. And he doesn't stop at making a quick reference. He types the same paragraph all over again. I felt this 200 page book could have easily been written in 120 pages. While I enjoyed reading the first half, the 2nd half felt like a never ending book.

[Hanif Kulad · Rating 5 out of 5]

This book emerges as a beacon for those aspiring to remain pertinent in the evolving landscapes of both corporate and personal spheres. Irrespective of your professional background, be it as a corporate professional, entrepreneur, tech guru, marketer, strategy consultant, social media influencer, or student, the insights shared in this book provide a comprehensive guide on how to navigate and succeed in the REAL world.

Additionally, in his book Sandeep extends its influence beyond the realm of business storytelling by providing a curated list of recommended movies.

I highly recommend exploring the insights contained within its pages.

[Rohan Chavan · Rating 4 out of 5]

1) A very easy read.
2) Simple language and easy to follow/understand.
3) Basic guidelines provided to follow for easy story telling.

However, the book covers only the basics of it and does not talk in detail about how one can implement it.

Nonetheless, a very smooth read. Finished the book in 4 days. I must admit I was hooked.

[Karthik Arulmani · Rating 5 out of 5]

best book to understand the art of story telling which helped me to understand various elements to approach a business use case - Rule of 3, use of anecdotes and many more interesting facts that can shape up for a better future. Highly recommend this book for all who would like to use the best of story telling approaches and how we can bring more efficiencies in the way we render. @sandeepdas

[Ruma · Rating 5 out of 5]

I loved the storytelling book, especially the chapter on how Hollywood uses storytelling and those principles can be applied to many other careers. The book is fast paced, sleep and very funny! Highly recommend it.

[Rajeev · Rating 5 out of 5]

Fantastic book. Very well written. Such brilliant examples of storytelling across the world. Finished the book in one weekend.

[Manoj · Rating 5 out of 5]

Fantastic book - very well written. The chapters on using storytelling for cracking interviews was just super cool.

[Anish · Rating 5 out of 5]

One of the best books I have read till date . It's engaging and will always provoke you to read 10 pages more.

[Yash Sharma · Rating 5 out of 5]

Must read

This book is a delight. Sandeep has explained the what and how's of story telling in a very detailed way.
Easy to understand and implement :)

Must read !!

[Saranya Vadrevu · Rating 4 out of 5]

A must read book by everyone !

[Ashiish V Patil · Rating 3 out of 5]

No.

[Arju Aman · Rating 4 out of 5]

4.5 stars really!
Fun read, nice and engaging way to present boring but useful items