Herbert Marcuse's Eros and Civilization: A Philosophical Inquiry into Freud was a sensational bestseller when it first appeared in 1955 (long before fancy agents, big marketing campaigns, and social media). Why did so many people (it sold a total of about 350,000 copies) take to this book? Marcuse asks a very simple question in Eros. We all know that for society to function, we have to repress some of our most instinctual urges. We cannot exact violence on anybody we want (but we leave that to the government), we cannot take what we want (we accept the laws of property), and we cannot sleep with just whoever we desire (especially not in our families). That is the implicit or explicit agreement that makes societies function – – a form of the social contract. But why is it that this repression of some basic urges leads to so much unhappiness? Why don't we set up societies to maximize our pleasure and so that as many of our drives as possible can be satisfied? Why don’t we trade in the most instinctual and unsocial urges for other ways of living out our desires that make us perhaps at least as happy, if not happier? Marcuse proposed that the pleasure principle, which is our urge to live life fully according to what we really want, becomes something else in modern society. It becomes “the performance principle.” The easiest way to understand this is to think about our sexual drive. Instead of leading to fulfillment and erotic happiness, the sexual drive (in modern societies) is redirected to the purposes of procreation, and is thus essentially made useful. But in this way we are not satisfied, but simply taught how to turn our most instinctual desires into something productive. We are not only not allowed to live out our pleasure principle, but we are in fact encouraged to live it out only in productive, socially useful ways (the commodification of sex and procreation). Marcuse examines how this way of putting our most basic impulses in the service of society makes for a profoundly neurotic, unhappy populace (think 1950s America, which can barely contain its urges to live more freely).
The popularity of Marcuse’s book surely rests on this sense that many people had that sexuality was severely repressed in modern society. The book became a touchstone for the transformation of American society from a rather repressive and conservative social model to one where sexual and social mores were gradually loosened to allow more people to live according to what they felt was meaningful in their lives. (It’s important to ask whether the 1960s truly liberated especially people from a repressive regime, and simply found other ways of commodifying it. I’d vote for the former, that there was significant liberation). But Marcuse's book is far more important than only a relic from an era when American society changed profoundly. It is also an investigation into the process by which modern subjects end up desiring what they are supposed to be desiring. How does this happen at the level of the unconscious? We all know that advertising and ideology can change what we really want. But how does this process reach into the parts of our mind that are supposedly out of reach of ideology and education? How do people end up desiring who they desire, since there are obviously differences between people’s sexual preferences. If society formed our desires, we would all desire the same things. If the family is responsible (as Freud suggests), how can children of the same family turn out to be so differently in terms of their desire? There must be an additional force at work that shapes our most unconscious drives, fears, and fantasies. It is at this level that Marcuse wants to locate a revolution: to liberate our unconscious from being put in the service of a social system.
To lay the groundwork for this analysis, Marcuse presents an argument how Western philosophy and morality is built on a gigantic fallacy: “namely, the transformation of facts into essences, of historical into metaphysical conditions" (121). It is not a simple process. Instead it encompasses the entire history of Western philosophy, which postulates a greater or transcendent beyond (the idea of heaven, of a transcendent Meaning or Truth, or of any other substratum of life that is metaphysical, which means located above or outside of physical reality). By transforming factor into essences, Western philosophy (the history of Western philosophers from Plato to Hegel) makes us believe that the things we acquire unconsciously or consciously are natural, innate, and inborn. It is not very long ago that homosexual desire, for instance, was considered unnatural. An entire science was built around that, and anybody who would've argued otherwise was considered not scientific. Interracial marriage was prohibited since it was considered, by European science, to go against the rules of nature. There was all sorts of pseudo-science about women’s bodies in the world (the history of hysteria is an example), and it was accepted as immutable for very long periods. These are concrete examples in which human desire is subordinated to laws and essences that are considered immutable but are clearly just the transformation of facts into essences.
Marcuse describes Western philosophy as being invested in finding Truth or Meaning (this is not his way of putting it), instead of examining how our social existence, including our unconscious drives and desires, is socially constructed. It is worthwhile reading this chapter to see how Marcuse thinks of the struggle for existence that gives rise to early civilizations is initially a struggle for more pleasure. "Later, however, the struggle for existence is organized in the interest of domination: the erotic basis of culture is transformed" (125).
Marcuse turns to Freud to investigate how our desires, fears, and fantasies actually formed. Since these drives are all located not just on the conscious level but also in the unconscious, they cannot simply be attributed to the messages we cognitively grasp. Marcuse’s argued that in modernity, our original and unconscious desires, which Freud called the pleasure principle, are transformed into the performance principle: the drive to be productive in society. The cost for this productivity, as demonstrated by the great number of neurotic and poorly adjusted individuals, was profound unhappiness. Marcuse's book investigates Freud's concepts to show how and whether it would be possible to allow the unconscious desire to live itself out without destroying the social order.
This latter part is the Marxist in Marcuse, who comes out of the Frankfurt school, which applied a social political critique to human existence. But Marcuse is not satisfied with this political analysis. He wants to return to the drives, desires, and fears that are unconscious, and which therefore cannot simply be transformed by passing laws, writing a different constitution, or telling people something else.
But is Freud the way out of our historical dilemma? Marcuse thought so, and postulated a different way of understanding the pleasure principle. We should think of the pleasure principle as an urge to reach erotic fulfillment that is misconstrued – at the deep level of the unconscious, and not only by theorists, educators, and therapists – as being linked almost exclusively on genital sex and procreation. The book ends with a discussion of such a possibility of a more holistic form of erotic pleasure that strikes me as very 60s and somewhat fantastical. (The only way I can make sense of it is by thinking of the problematic conception of the pleasure principle as linked to genital sex and procreation as Western medicine, and Marcuse’s idea of a more holistic way of pleasure that involves the whole body and mind as alternative, Asian medicine. No surprise that the 1960s discovered “free love” and the Kama Sutra.) There is only one or two moments in the book where Marcuse talks about one of the central conundrums of Freudian theory: which is the way women are not allowed to express or live out their desire in modern, or any society. Marcuse acknowledges that there exist matriarchal societies where a different conception of eros that is not entirely bound to performance and productivity is possible. But he never develops this claim that the suppression of women's desire might be the key to control society, and that the true liberation of women would be the transformation of society. (I refer you to Catharine MacKinnon’s incisive critiques of 1960’s sexual liberation ideologies as ultimately mostly liberating straight men to have more sex with more women they regarded as objects).
It is as if feminism is lurking in the background but Marcuse cannot get himself to really acknowledge it. He writes that today the conditions for a revolutionary conception of desire – which we could also consider human happiness – are given. A true revolution would be possible today since work can provide for all necessities, and the excess energy could be used for pleasure. Instead, we have a situation where the excess energy that is no longer used to just survive and find food and shelter is used to administer more control. (Marcuse dismisses the argument that there are too many people on the planet by pointing out that scarcity is a man-made creation. If it is not true for the entire planet, it is certainly true that in Western industrialized nations, it would be possible to feed everyone and still give people enough time to pursue other things that would make them happy.) But he never really investigates whether women might be the subject and agents of their own desire, rather than being the object of desire because of their tremendous beauty and "the promise of happiness" held by this beauty.
The final chapter offers a sharp critique of Erich Fromm (another cult author of the era worth reading today). Marcuse's problem with Fromm and the Power of Positive Thinking that Fromm first postulated and which gives rise to an entire industry that ends up in today's self help books, is that it posits a "higher self" or a "best self" which is ultimately just a conformist entity that adheres to the cruel mandate of productivity in modern (capitalist or communist) societies. Marcuse sees great danger in these kinds of ideologies which effectively turn psychic or psychological struggles into moral problems: A neurosis is regarded as a moral (rather then mental health or externally caused) failure because if you cannot free yourself from it (with the help of therapy and Positive Thinking), then obviously you are somewhat responsible for your own dysfunctional traits.
Marcuse's book contains enough ideas to still spark a desire for a revolution today. There are technical and academic moments, especially in the discussion of Freud. But the philosophical interlude is a succinct and useful summary of Western philosophy. And the question of how our most instinctual and hidden desire, fears and fantasies are shaped is critical to answer for any politics worth its salt. It’s not sufficient to simply tell people that they want the wrong thing, and should choose something else. It’s a matter of understanding how they ended up wanting was is evidently not good for them, and how they started liking it, for any real change to take root.