This book was an easy read, the layout is elegant, clean, and clear. Is obvious the painstaking matter in which the typography was handled. The case studies presented serve as a refreshment about design concepts and principles and it does stimulates the designer in me to think about different ways to approach the same design problems…er opportunities! This is not a “how-to” guide and perhaps not for novices; however, the text is not so esoteric as to really confuse anyone. As a graphic designer one gets to question everything, if somethings aren't clear, one does research!