No Fear Finance: An Introduction to Finance and Investment for the Non-finance Professional

by Guy Fraser-Sampson

Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance is an accessible guide to the essentials of finance and investment for students approaching the subject for the first time or professionals looking to gain new skills.

Guy Fraser-Sampson covers topics such as how people do business, how business is financed, accounting basics, financial accounting, working capital, capital transactions, the investment fundamentals of risk and return, the time value of money, investing in bonds and equity, asset classes, different types of funds, asset allocation, derivatives, behavioral finance and the future of business finance. Covering all of the basics needed to have a thorough understanding of finance, Fraser-Sampson provides general readers, entrepreneurs and new managers with the confidence to confront complex financial and investment concepts.

Genres: Finance

264 pages, Paperback

First published September 3, 2011

About the author

Guy Fraser-Sampson is an established writer best known for his series of ‘Mapp and Lucia’ novels which have been featured on BBC Radio 4 and optioned by BBC television.
Originally a corporate lawyer, he currently teaches at Cass Business School and acts as a board advisor to high growth companies.

Reviews

[Effendy Yahaya · Rating 4 out of 5]

This is my revision book for consultancy approach for clients with works both way, fundamental or not. Bottomline is, it is a different approach and perspective.