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Internet Retailing: A Practitioner's Guide
Recent research is showing that retailers are spending more on the internet while at the same time cutting their budgets in other marketing areas. Retailers who don't learn how to utilize the online channel more effectively risk falling behind their more knowledgeable competitors.
Marketing consultant Sarah Clelland looks at the latest thinking and trends on best practice in internet retailing. In particular, Internet Retailing explores how the recession is affecting the way consumers shop online, and what retailers can do about that. It examines the impact of social media on internet retailing and on the latest trends in online merchandising. It looks at the growth of online retail, both past and projected. International case studies and interviews with leading global retailers punctuate Clelland's account.
Marketing consultant Sarah Clelland looks at the latest thinking and trends on best practice in internet retailing. In particular, Internet Retailing explores how the recession is affecting the way consumers shop online, and what retailers can do about that. It examines the impact of social media on internet retailing and on the latest trends in online merchandising. It looks at the growth of online retail, both past and projected. International case studies and interviews with leading global retailers punctuate Clelland's account.
240 pages, Paperback
First published June 28, 2012
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